Corporate Culture: Red Bean Comfortable Men'S Wear "Dragon'S Lucky Gift Box" Is Popular, And The Market Is Booming In The Year Of China!

Recently, two phenomenal topics have become popular. One is "Flowers", which was shot by "Old Man" Wong Kar wai for ten years, and the other is "Little Potato", which was received in Harbin for ten years. Behind the explosion, we see more and more "self consumption" and win customers' "hearts" with emotional value.

"I want to wear red on the ninth day of the year, a super warm and atmosphere gift box for the start of the Year of the Dragon. I also want to feel happy and hope that the new year will be a good year for all", "Red beans have a big pattern! Creative design last March, successfully registered the" Dragon's Walk "art works in the National Copyright Administration in August, and released the copyright of the" Dragon's Walk "art works to the whole society free of charge in December" "The Spring Festival is like a red fire. The Chinese red door of Red Bean is always happy. Many people buy red bean suits as happy clothes, which is a good omen"

With the support of many netizens, the Red Bean Longxing Lucky Gift Box has grown up among young people and become popular in the New Year market. The design of the Red Bean Dragon Year gift box not only carries the blessing of good luck, but also deeply caters to the consumption concept of the current young people, which resonates with their deep emotions: "consumption" is not only about buying, but also can provide emotional value and bring a unique "sense of dressing".

It is reported that the "Long Xing Yi Yi Yi Yi Yi Yi Yi Yi" gift box of Red Bean Comfortable Men's Wear can be randomly combined according to consumers' "good intentions". There are best-selling items such as 0-sense comfortable shirts, comfortable warm goose down clothes, plus 1 comfortable pants, skin friendly 100 sweaters, etc. This series of products are all created by internationally renowned design masters. Among them, the sales volume of 0 sense comfortable shirt has exceeded 1 million pieces, and the sales volume of comfortable warm goose down clothing has reached 100000 pieces within 3 months after its launch, all of which are hot and popular.

There is a line in "Flowers": "Business is not about earning more than who. It depends on who lives longer. Don't think about climbing to the sky. You should make a steady step by step."

Since its inception in 1957, as the first clothing brand in China to enter CCTV advertising, Red Bean was willing to hire teachers with 15 times the salary of the factory director in the 1980s, introduce various imported production equipment, and lead the sales of trousers and shirts nationwide for many years. It has 128 comfort patents, and has been working silently to deepen the brand's heritage.

It is not difficult to find that every brand upgrade is based on the change of consumer demand and resonates with the times. In the early days, Red Bean insisted on giving up the use of fabrics with low production threshold and low cost, and instead used cotton fabrics that are more skin friendly to make clothes. From the Nurse's fir with a daily sales volume of 100000 yuan at the end of the 1980s, to the red bean velvet with a sales volume of 100 million pieces, to the zero sense comfortable shirt with a sales volume of 1 million pieces today, it is the result of red bean's persistence in the inheritance of ingenuity.

Especially when Yueji has become a new attitude towards life and its business opportunities are surging in the market, Red Bean Comfortable Men's Wear focuses on "comfort", and its practice on this long-term line makes it the pioneer of the comfortable men's wear track.

At Wu Xiaobo's year-end show, he gave such an example: "I already have a dozen shirts in my wardrobe, and the demand for shirts has just ended. How can you sell me the 13th shirt... There are probably only two possibilities: first, after the year-end show was held today, my friends applauded warmly, and I am happy to go to the department store tomorrow to buy a shirt. Second, a man stood in front of me and said, the factory is very cold. Next time you hold the factory year-end show, you should wear my shirt, which is made of graphene and nano materials. After wearing it, your temperature can always be kept at 37 degrees, and you can wear one less sweater... "

One pays for emotional value, the other pays for technological value! When consumers increasingly like to pursue novel and popular products and enjoy the sense of entertainment and comfort from them, Red Bean Comfortable Men's Wear is exploring more emotional and technological values to create new growth points for the brand. The 67 year old Red Bean comfortable men's clothing has captured the "comfortable" track keenly, and upgraded the products with technology to take advantage of the situation!

The 0-sense comfortable shirt, which has sold from 0 to 1 million pieces, is the witness of the excellent product strength of Red Bean comfortable men's clothing, and also the performance of the continuous improvement of brand value and market competitiveness. The Swiss HeiQ technology used in the comfortable shirt enables the fabric to sense and control the temperature, which helps keep the body surface temperature comfortable; The glittering Jingdezhen ceramic buckle adopts diamond cutting technology, and the exquisite details reflect the high-level texture; Select functional fibers from China and Austria to create skin friendly fabric that can breathe. The repeated polishing of design and the improvement of details have made the 0-sense comfortable shirt a representative work of transformation and upgrading of Red Bean comfortable men's clothing.

Red bean comfortable men's clothing has never stopped its pursuit of comfort. Over the years, it has accumulated 128 patented technologies, and its quality has been certified by 9 countries worldwide. Based on the zero sense comfortable shirt, with the help of online and offline channel layout, Red Bean Comfortable Men's Wear expands its comfortable product matrix, from plus 1 comfortable pants, skin friendly 100 sweaters, to Red Bean comfortable goose down clothes, to meet the comprehensive needs of consumers for comfort, and continue to lead the comfortable track.

"I am willing to pay for things that meet my own preferences and interests and can bring happiness and satisfaction." At the node of Chinese people's bid farewell to the old and usher in the new, the popularity of Red Bean Comfort Men's "Dragon Walk" Lucky gift box has made more and more consumers who have turned into fans seem to be the new "spokesperson" of the brand.