"China Garment Customization Industry Base" Settled In Ouhai, Wenzhou, Zhejiang

On July 26, the China (Wenzhou) Men's Wear Festival - Wenzhou International Fashion Festival and CHIC2023 Customization Exhibition (Wenzhou Station) opened in Ouhai District, Wenzhou, Zhejiang Province. On site, the "China Garment Customization Industrial Base" officially settled in Ouhai, Wenzhou.

At the opening ceremony of the China (Wenzhou) Men's Wear Festival - Wenzhou International Fashion Festival and CHIC2023 Customization Exhibition (Wenzhou Station) held on July 26, "China Garment Customization Industry Base" officially settled in Ouhai, Wenzhou, Zhejiang. Courtesy of Wenzhou Ouhai District Publicity Department

It is understood that Wenzhou is an important gathering area of the clothing industry in Zhejiang Province and even in China, and the source of fashion for China's modern clothing brands. It has five gold business cards of national brands, including "China's Famous City for Men's Wear", "China's Famous City for Casual Wear" and "China's Central City for Textile and Clothing Brands". Among them, the clothing industry in Ouhai District, Wenzhou City, has been listed in the provincial modern textile and clothing industry cluster coordination zone. There are more than 500 clothing enterprises in the region. In 2022, the total industrial output value of clothing above designated size will reach 20 billion yuan. It has cultivated well-known brands such as Senma Clothing, Snow Song, Piaolei, etc., one of the top 500 private enterprises in China, and clothing products account for more than 15% of the industry in the domestic market.

"The settlement of the 'China Fashion Customization Demonstration Base' in Ouhai, Wenzhou will be an important opportunity for Wenzhou's clothing industry to enhance the value of personalized fashion customization brands, polish the national brand 'golden card' of the clothing industry, and improve the high added value of products." Zhang Zhenfeng, vice secretary of the Wenzhou Municipal Party Committee and mayor, said that Wenzhou should create more independent intellectual property rights A well-known industrial brand with high added value, and a regional brand of "wear in Wenzhou", let more consumers around the world choose Wenzhou clothing and favor Wenzhou clothing.

On the same day, a series of projects, including Wenzhou Garment City, major garment trade, and fashion smart manufacturing town, were signed and implemented, further enhancing the gold content of Wenzhou's national brand of clothing. (Lin Xiao)

(Source: Publicity Department of Wenzhou Ouhai District Party Committee)