With the recent popularity of Chat GPT, the relationship between technology and fashion has become increasingly close. The reporter noticed that AI AI is gradually refreshing people's imagination. As a new way of content creation, it is also playing a great explosive role in the field of fashionable fashion, especially the scientific and technological products output under AI concept, such as bags full of inflation, textile mirror frame sunglasses, cashmere bracelet sports watches, etc, Inspiration and iteration speed are very bright. In fact, the leap of AI technology from perceiving and understanding the world to generating and creating the world is pushing AI into the next era. It is widely believed in the fashion industry that the fashion trend under the AI concept will focus on the layout of the scientific and technological track while focusing on the precise consumer habits. Fashion and function will usher in a new round of reform by taking advantage of the carrier of clothing.
Chiffon cotton of Yida Textile
Inspiration of life through "cool"
In 2023, there will be a pair of Astro Boy "Big Red Boots" on the social network. It is reported that this is a new work from the Brooklyn creative studio MSCHF, which highly restores the effect of cartoon into reality. The reporter also learned that the shoes with an official price of 350 dollars are expected to be officially launched on February 16, but the price has been speculation up to 13000 yuan. Fashion analysts revealed that pre-sales warm-up is mostly a marketing means. What deserves attention is the precise consumer demand revealed behind the popularity phenomenon. On the one hand, it is the two-dimensional culture favored by young trendsetters, and on the other hand, it is the technology to realize this imaginative design. In fact, the boundary between virtual and real is becoming more and more blurred in the field of fashion. Taking the red boots of MSCHF as an example, virtual shoes are becoming another form of real objects. They can be collected as artworks, used as equipment in games, and can be touched and worn through 3D printing technology. For example, the new sports equipment series of Nike crossover fashion brand Jacquemus is made by the concept shoe designer MARCO SIMONETTI with AI design software. Chen Lu, a senior fashion designer in Guangzhou who has worked for more than 15 years, told reporters that AI technology innovation has shifted from pure concept to materialization in recent years, "The younger generation even has more specific requirements and desires for clothing under the AI technology concept." According to data, German fashion platform Zalando created the "Muze" project together with British digital design studio Stinkdigital in 2016. It is understood that 40424 fashion designs were created in the first month of the project. However, the number of fashion designs designed by AI at that time was large, but the quality was not satisfactory. "Standing at this year's node, the quality problem will not be too much to consider in the industry. The maturity of AI technology has created a new pattern for the industrial ecology." Chen Lu explained. It is worth noting that product design is not the only way to embrace AI technology innovation, but also includes marketing thinking presented on the digital transformation track, such as cutting into the high-frequency social scene of young users, with a sense of AI technology. Continue to advocate the strategy of "thousands of stores and thousands of faces". UR Guangzhou Guangsheng Building stores have successively broken through the 100 million yuan mark, and the brand has also become a pioneer leader in the fashion industry on the path of full chain digital transformation with the keyword of "science and technology UR". Among them, the "Stonehenge" sequence space located in Chengdu Guojin Central Store is also appreciated by the industry, full of future art atmosphere of science and technology. How to break the "impossible balance quadrilateral" of the traditional clothing supply chain in terms of fashion, speed, quality and price? UR indicates that the automation and intelligence of the whole link operation can be achieved. For example, by implementing intelligent management on key indicators of the clothing industry such as inventory, we can analyze the product portraits and consumer data of different cities and stores, and quickly launch corresponding new products to market according to the prevailing trends in the market. Meet functional requirements with "technology"
In fact, the outbreak of AI technology not only depends on the breakthrough and innovation of AI technology, but also depends on the support of the rapid development of industrial ecology. According to the AIGC Development Trend Report 2023 released by Tencent Research Institute, the commercial application of AIGC will mature rapidly and the market scale will grow rapidly. People in the fashion industry said that although technology research and development is not achieved overnight, it is expected that 2023 will also be an explosive year for the application of related scientific research achievements, in which fabric is one of the highlights as a clothing carrier. As early as 2013, high-tech military materials in the aerospace field were used in civilian fabrics for the first time. The clothing designer who brought them into reality was Deng Zhaoping from Guangzhou, Guangdong, the executive chairman and design director of Guangdong Prillman Industrial Co., Ltd., and also the winner of the Golden Summit Award, the highest award for fashion design in China. "The textile fabrics developed by these scientific and technological materials can be used in all kinds of products in the clothing field, such as warm cotton padded clothes, cold underwear, double faced woolen overcoats, denim jeans, protective masks and a variety of functional health care products..." Deng Zhaoping told reporters that this "Yilun 95" fiber has excellent flame retardancy, warmth retention, bacteriostasis Infant biological skin affinity and far infrared function. "It not only becomes a new textile material in the post fiber era, but also has epoch-making significance for the transformation and upgrading of the textile industry," Deng Zhaoping explained. This year, she will plan to design a high-heeled shoes that can be worn for running, hoping to liberate women's feet with new technologies, new materials and new methods, and realize the "win-win" of beauty and comfort. The reporter also noticed that Guangdong, as one of the strategic pillar industrial clusters of the textile and clothing industry, garment enterprises have frequently emerged in the field of scientific and technological fabric research and development in recent years. Guangdong Yida Textile won the best technological innovation award in the 2022 China International Fabric Design Competition with "Chiffon Cotton". He Zhikang, the assistant to the president of Guangdong Garment Industry Association, told the reporter that there are also representative Guangdong enterprises and brands such as Beynerfen and Kaileshi that have successfully opened the consumer market with black technology fabrics. The former, as the designated partner of China's national golf team, currently produces 40% of the clothing products that are used in high-tech fabrics, of which Gore tex cotton clothing series are favored. It is reported that the fabric breaks through the shortcoming that ordinary waterproof fabrics cannot be breathable. On the light, thin, durable film, each square inch has as many as 9 billion holes, so it has waterproof, breathable and windproof functions. The latter focuses on outdoor functional clothing, adopts Gore tex three-layer technical fabric specifically for high-altitude mountaineering, and combines waterproof glue at the seams of the whole garment to highlight outdoor performance MONT hard shell shock jacket won the gold medal in climbing category of Asia Outdoor Equipment Award. According to insiders, the road of intelligent manufacturing opened by traditional garment enterprises is actually providing the soil for the development of technology research and development. The reporter learned that the laboratory and production workshop of Zhongshan Yuanyi Intelligent Manufacturing Co., Ltd. are shared with the high-end brand FILA Fila under Anta Group, that is, its strict experimental testing and modern production process effectively guarantee the high quality of products. He Zhikang said that from "manufacturing" to "intelligent manufacturing", technology is an important means, and scientific research achievements are the key to upgrading. Whether enterprises can achieve faster product iteration speed, higher production efficiency, and more flexible production methods in a shorter product design and manufacturing cycle, technology research and development is one of the core competitiveness. 3 Play a "crossover" chess game
Layout high-quality development track
Deng Zhaoping's private customization: Spring's "warmth", clothing based on high-tech material "Yilun 95" polyimide
At Deng Zhaoping's 2022 private customized show with the theme of "spring", the "new variety" of clothing jointly developed by Guangdong Prillman Industrial Co., Ltd. and designers was born - based on the high-tech material "Yilun 95" polyimide, new fabrics were interwoven with natural materials such as cotton, linen, silk and wool, including woven fabrics, sweaters, denim tannins Double sided cloth, etc. Chen Lu told reporters that she was deeply shocked when she was a guest in the front row of the audience. "The original application of high-tech has become so mature in Guangzhou, and the fabric interweaves not only design, but also color trends, intangible cultural heritage technology and so on." In fact, at the 2022 Guangzhou Garment Industry Chain High Quality Development Seminar, "digital empowerment, shared manufacturing" has already become a major theme. The relevant person in charge of the main shift office of the clothing industry chain of Guangzhou chain leader fashion industry cluster said that the textile and clothing industry was one of the first industries to carry out the exploration of integration of two technologies. The production lines of cotton spinning, printing and dyeing, chemical fiber and other digital workshops were promoted, and personalized customization and flexible production models were widely carried out, "The track of high-quality development has been laid out for a long time, and cross-border technology and design is an early game." Liu Yueping, executive chairman of Guangdong Garment Industry Association, also publicly said that the current garment industry is facing many challenges, and digital transformation is one of the effective ways to solve problems. Digital transformation has become a "must" for the transformation and upgrading of traditional industries. Many small and medium-sized garment enterprises also take advantage of Internet technology and platform services to obtain new channels and resources. This year, based on the manufacturing industry, under the background of "chain length system", how should Guangdong Guangzhou garment industry chain continue to move forward? Perhaps, building a harmonious industrial ecology and creating a brand new urban industrial card of "Guangzhou Fashion City" is the solid axis of innovation driven, digital empowerment, system support, intelligent manufacturing park construction, industry university research cooperation and other aspects in the future.
