The Anchor Of Guangzhou Baima Clothing Market Brought 200 Items With Him In The Morning

Narrator: Yu Xiongsheng, anchor of Guangzhou Baima Clothing Market

　　 New Year's Message

I love clothes and live broadcast! The anchor is the "bridge" connecting consumers and businesses. In 2023, he hopes to continuously improve his professionalism and reach a new level in terms of clothing fabrics, clothing design, market sensitivity, etc., and also hopes that the audience will become more and more popular and the customer business will become more and more prosperous!

　　 Transforming from store management to a thousand live broadcasts made me "tired and happy"

"This down jacket is made of fine workmanship. It is also made of wrapped edges and strips. The color of the dress is also the lake green, which is popular this year. Wearing it gives a new feeling and very youthful vitality..." This is a live broadcast activity I was carrying out in the shop of Guangzhou White Horse Clothing Market (referred to as "White Horse"), which introduced the brand and main styles of the shop in detail, Fans buy while watching the live broadcast.

"Live broadcast with goods" has become a current trend. Many professional markets are radiating new vitality through live broadcast, which also brings new highlights for Guangzhou to stimulate consumption growth. On the first and second days of work in 2023, I will continue to struggle on the way of live broadcast, just to help merchants rush to the peak consumption season at the end of the year.

I started the live broadcast at 9:30 that morning, and it lasted until 12:00 at noon. In the morning, I introduced nearly 200 clothes, and I didn't feel tired at all. Because clothing live broadcast is my passion. When I see that the clothes introduced by myself are sold out, I feel a special sense of achievement.

I have been engaged in the clothing industry for seven or eight years, and I know that Guangzhou Baima clothing market has great advantages in terms of fabric selection, personnel cost control, and design talents. In order to help the brands in the market expand their sales channels, Guangzhou's professional market has actively opened up online sales outlets, so that more "good goods" can reach consumers and help build Guangzhou into an international consumption center city.

In order to seize the opportunity of live broadcast, I transformed from store management to an anchor three years ago. At the beginning, I was a bit "afraid of broadcasting". I was afraid that the number of viewers in the broadcast room was low and the order of goods was low. After a long time of training, I gradually found the skills of how to attract customers, and gradually became confident. Each shop is my live broadcast room, and each piece of clothes placed in the shop is my live broadcast object. So far, I have done nearly a thousand live broadcasts, tired and happy. In addition to the live broadcast, packaged packages will be transported from here to all parts of the country, which makes me very happy.

As the Spring Festival approaches and the cold air affects, it is the peak season of the clothing industry. Businessmen are eager to do a big job before the new year. There are several bags of packed clothes stacked in the shop, and down, sweaters, overcoats, etc. are popular in the season. At the same time, a large wave of seasonal consumption promotion activities are going on, effectively pulling the passenger flow.

On December 12, 2022, White Horse launched the activity of "Bringing Warmth Home · 2022 White Horse 30th Anniversary Celebration and Year end Promotion" to give more promotional incentives to buyers and citizens. By issuing consumption vouchers, drawing prizes for any consumption, and distributing souvenirs for the 30th anniversary for free, the merchants are assisted in the year-end sprint.

　　 First tell the brand story behind the store during each live broadcast

The clothing industry is updated very quickly, but there are many "hidden" good products and good brands. The anchor who serves the professional market should not only bring goods to the merchants, but also help these good products and brands increase their exposure, spread the brand value behind the merchants to the public, improve their popularity, and inject continuous vitality into the development of the professional market.

For example, this live broadcast of Guangzhou's original brand Xiyue has a story behind it. Zhang Yiyi, its manager, won the honorary title of "Designer of Flower City in 2022" at the Third Guangzhou International Fashion Industry Conference in 2022. This brand is also a local old brand that has stayed in Baima for more than ten years, and has successfully incubated three brands. Zhang Yiyi is an outstanding designer of the younger generation. She takes over from her mother and gives new vitality to the brand with a younger and more fashionable original thinking. At the same time, the factory of the brand is also in Guangzhou, which has certain cost advantages and can quickly seize the market.

In recent years, branding has gradually become an important trend in the clothing industry. Enterprises that take the lead in building brand barriers will undoubtedly be more competitive in the market. Brand building is not achieved overnight, but should be accumulated and developed. We have always paid attention to the cultivation of brand awareness of merchants. From 2010 to 2022, Baima has cultivated 78 market brands to become a growth brand of Chinese clothing; It has cultivated 35 merchants to become outstanding channel merchants of Chinese clothing.

Every time we broadcast, we will first tell the brand story behind the store. Because the live broadcast room is first a position of "delivering brands, products and services", and then a position of improving transformation. We hope to help these hardworking merchants build their brand awareness and improve their popularity.

When I return home after finishing my work, I will also watch other excellent live broadcasts to learn and constantly improve my working skills.

(Source: Guangzhou Daily · New Huacheng Culture/Zhang Lutu/Li Bo Poster/Hui Lan)