Chanel Make-Up Launched Virtual Makeup Test Function In Wechat App
According to media reports, Chanel (Chanel) beauty officially launched a virtual makeup test function in wechat app on Saturday. Consumers can try lip makeup, eye shadow, eyeliner and other products, and jump directly to the purchase page. Prior to that, Chanel also released the virtual makeup experience app lip scanner around the world. This app based on artificial intelligence technology was jointly developed by Chanel's internal innovation project laboratory and beauty research team. Users can try out more than 400 Chanel lipstick products.
It is worth noting that as early as August 2019, the official flagship store of Chanel perfume and beauty was officially launched and incorporated into luxury Pavilion of tmall. Before that, Chanel beauty had only the official website as an online sales channel in China. Chanel beauty launched the virtual makeup test function in wechat applet this time, which means that it continues to code online channels.
It is understood that beauty and perfume are the top revenue sources of Chanel. In 2018, Chanel's perfume and beauty department accounted for 30% of sales (Note: sales in 2018 were 11.1 billion US dollars, about 9.8 billion euros), and the e-commerce sales of perfume and beauty products increased by 50%. In June 2020, Chanel announced its performance in 2019. At that time, Philippe blondiaux, chief financial officer of Chanel, said that the online beauty sales of brands in April and may this year (i.e. 2020) increased by 100%, and the cumulative increase since the year was 60%.
In addition, beauty business is also Chanel's "vanguard" in expanding to non first-line markets. By the end of 2020, Chanel beauty has opened new stores in Baoji, Shaanxi, Wenling, Zhejiang and Yintai City shopping centers in Ningbo, and entered Ningbo global Yintai city in January this year. Chanel has not made any response to this successive store opening. However, according to media analysis, when head luxury brands are developing in the second and third tier cities, it is often the first choice to open beauty products stores. Chanel has opened stores intensively in a short period of time, reflecting its long-term layout to the second and third tier cities.
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