Reduce The Pressure Of Product Inventory By Selling At A Lower Price In Late Summer And Early Autumn

In the middle of August, some summer textile products in the second and third tier cities of Jiangsu Province began to sell at reduced prices. On August 11, in a RT Mart supermarket in a district of Yancheng, Jiangsu Province, you can buy three pieces of pure cotton short sleeves for 100 yuan, and the textile related products for export to domestic sales also have a large discount, in order to attract customers and stimulate consumption. In addition, some bedding products with a cotton content of more than 50% have not yet reached the peak sales season, and the momentum of price reduction and promotion has already appeared.

Commodity price reduction is a common sales strategy made by manufacturers, and the price rise and fall have their internal reasons. The person in charge of the supermarket told the author that the current and future trend of the textile market is hard to predict. At the turn of summer and autumn, the price reduction of textile commodities and bedclothes should be carried out. First of all, the common needs of both sides of the manufacturers to push the old and new products and reduce the inventory, so as to recover the funds as soon as possible. Another is that the future textile market uncertainty is strong, so manufacturers generally hope to clear the warehouse as soon as possible.

The prices of textiles, bedding and home textiles, which account for the majority of the market share in many night markets, stalls and live broadcasting, are only falling but not rising. How do textile enterprises think about this market situation? The person in charge of a color textile company in Yancheng believes that the current price reduction and promotion of textile products are completely expected, and it is also one of the strategies for businesses to respond to the market and seek promotion, especially when the export products are transferred to domestic sales and the price reduction promotion is more so. Only the quantity of market sales can form the circulation power of upstream production and supply. The person in charge told me that at present, many domestic textile enterprises are organizing commodity promotion activities, the discount rate of summer products is high, and the ex factory prices of some products without sales advantages are close to the production cost. Enterprises hope to seize the opportunity of late summer and early autumn to take measures to reduce the inventory of finished products as much as possible, reduce the pressure, speed up the capital turnover, and look forward to the coming year with light equipment.