In The First Half Of The Year, The Two Markets Of China Textile City Line Were Full Of Power

"Industry + market" is the unique advantage of Keqiao and the "engine" of city and economy. The light textile industry will take the lead in China's light textile industry, which will be driven by the new situation of light textile industry in China. In the first half of the year, China's light and textile city line achieved a trading volume of 114.03 billion yuan, and the "engine" of high-quality economic development was working hard.

In the Department of "Bangsheng textile" in Chengdong market of China's light and textile industry, Liu Jianye, the person in charge, told reporters that affected by the epidemic situation, the foreign trade and traditional domestic sales markets were depressed in the first half of the year, but brand customers relying on e-commerce channels grew against the trend, allowing enterprises to taste the dividends brought by e-commerce. As early as 2014, "Bangsheng textile" began to test the water e-commerce business. It was an early "electric shock" enterprise in the textile city. In the first half of the year, it also participated in the "Keqiao optimization" live broadcast activity. At present, some customers are negotiating for cooperation. "I've always been optimistic about textile e-commerce. Now it's time for this outlet to arrive. I'm looking forward to the second live broadcast of Keqiao optimization." Liu Jianye said. With the change of consumption habits, online market is becoming a new driving force for business operators.

In response to the impact of the epidemic, Zhejiang Huida Textile Co., Ltd. has shifted its traditional foreign trade business to China, and has developed a series of new products suitable for the domestic market. "The new products focus on functionality, including antibacterial fabrics, aromatic fabrics and some fabrics that feel softer, smoother and more comfortable to wear." In order to further promote the online and offline marketing of these products, Gu Zhuo textile company will actively promote the online and offline marketing of these products.

The government sets up the stage, the enterprise sings the opera. "Keqiao optimization" live broadcast activity in yekou of Liu Jian is an epitome of guiding enterprises to "go on the cloud" by integrating resources and building platforms. In addition, we also set up an online textile trade fair in China Cloud (2020), which is a bridge for Chinese textile enterprises 。 Among them, during the 2020 "Silk Road Keqiao · all over the world" China Textile City cloud exhibition, there were 136 live broadcast merchants, with 45000 people watching.

"In the second half of the year, we will continue to adhere to the" Online + offline "," domestic + foreign "four-wheel drive, focus on market intelligence, fashion and internationalization, and strive to build an international textile city in the new era." The relevant person in charge of China Light and textile urban construction and Management Commission said: further build a smart market, build a "cloud map" of the Textile City, optimize the e-commerce ecology; strengthen the creative design base, refine high-end activities such as the world cloth merchants conference and fashion week, improve the fashion functions such as the International Convention and Exhibition Center, and deepen the "Jingwei talent" and "Keqiao optimization" plan; Adhere to market evolution, promote the operation mechanism, products and supporting services to fully integrate with the international market, and consolidate and enhance the international status of the market.