Net Red Nearly 100 Thousand! Global Tesco Independent Stand, Full Live Overseas Live Broadcast

Zaful is a brand name garment independent station brand of cross border subsidiary company of global listed company. Now it has developed into a world-famous online fast fashion brand, covering more than 180 countries' consumers. As of June 30, 2019, the number of active users in Zaful month was over 30 million, and the rate of repeat purchase on 90 days was as high as 27.4%. In the 2019 list of "BRANDZ China's top 50 brands in the sea" list, Zaful ranked twenty-third in China's sea going brand, and second in online fast fashion category.
Zaful what are the secrets of fierce online competition?
Recently, through the investor relations communication at the top of several listed companies across the border, the latest data of Zaful in the live broadcast of overseas networks have been released. Among them, we must admire the long-term layout of Zaful in the net red resources and the advanced thinking in the field of broadcasting.
Zaful currently has nearly 10 million net red, net red resources and structure, head net red accounted for 20%. Net red resources are concentrated in the United States, Spain and Italy, with the age of 18 to 24 years old.
Zaful was launched live in August 2019, and more than 30 live shows were broadcast at the end of the same year. ROI is about 4.1.
At present, the settlement of Zaful is mainly based on CPS settlement mode, and the cost of promotion is relatively controllable. In addition to having 100 thousand different domains and fans' red resources, Zaful is still incubating its own live broadcast, cultivating the future red man pool, forming a long-term contract mode and coordinated development.
In addition to the live broadcast, in 2019, universal ease began to cooperate with many of the red people in the joint venture, that is, the Zaful products were linked together with the red people's common products, the red men promoted the social platform, and the self built community Z-ME, which was purchased around the world, was brought into the community and the independent station by the fans of the red fans, and became the potential users of Zaful.
Universal Tesco has made a long preparation for the live broadcasting business, and made corresponding plans in 2020.
Starting from 2018, the overseas live goods are beginning to become a part of the company's layout.
In October 2018, the planning of live broadcast and electric business was formulated. In June 2019, the live broadcast system 1 was successfully constructed, and the first live broadcast in August was launched. In December, the live broadcast system 2 was iterated, and the interaction ability, purchase conversion and user experience were upgraded.
Entering the 2020, the operation of overseas MCN mode will continue to strengthen.
It is expected that in June, the overseas live broadcast base will be established. After the completion of the hardware and space of the broadcast base construction, the live base will be launched in July. In August, the live broadcasting base will be formally operated for multi-channel, multi period, long time and multi-channel live broadcast.
In fact, when the live broadcast was not so popular, Zaful began the practice of the red man marketing.
According to our observation, about 2016, Zaful launched the alliance marketing plan through the official website, using the CPS mode to provide a certain percentage of Commission for the union that can bring the transaction. This alliance project is very popular. It is said that the number of alliance guests has increased by more than 1 million, including a large number of social media.
Over the next two years, the Instagram and YouTube bloggers have brought the goods boom. Overseas mainstream fashion brands have been cooperating with INS and oil tube red giant coffee. Zaful has accumulated a lot of bloggers' resources at this stage, and has enjoyed a huge bonus of fans flow.
Over the past two years, Zaful's official Facebook and Instagram homepage has also achieved rapid expansion, forming its own strong private domain traffic. Now, Zaful's FB and INS fans are as high as 8 million 190 thousand and 5 million 320 thousand!
By 2019, the global broadcast economy was rising. In 2019, Facebook bought Packagd, a live broadcast startup, which allows users to complete shopping while watching live video. In China, Li Jiaqi and Victoria, who are the models of live broadcasting, are not going to burn all the year round.
At this time, you find that Zaful has made a perfect layout on the live track.
I must admire that as the head of the cross-border electricity supplier industry, the business sense of global Tesco and the ability to grasp the draught are very advanced and leading.
2020 will be a watershed in the cross-border electricity supplier industry. Traffic will become very diverse. The industry leader has already opened fire on the overseas live broadcast. Are you following or selling with the cross border electricity supplier sellers?