Power, New Fashion, Fashion Industry Digital Transformation Summit Forum Full Of Dry Goods

Digitalization is one of the most important issues in China's fashion industry. From production to storage to sales, the entire industrial chain has undergone tremendous changes under the trend of data and intelligence. For fashion brand businesses, there are huge new business opportunities, and also a great challenge to the transformation of ideas and mode changes.

　　 We all know that consumption is upgrading. How can we accurately capture the increasingly personalized needs of consumers? Is it necessary to follow suit or innovate?

　　 We all know about new retail, but what exactly is new retail?

　　 We all know that net red live broadcast, short video and goods are very popular. As a businessman, how can we create their own sales miracle?

　　 We all know that big data is very useful. As a brand, how can it be more closely linked with consumers, and portray more accurate user profiles with big data?

　　 We all know that the era of 5G has arrived, advanced technology and new channels, how can fashion brand businesses make scientific use of their own efficiency, reduce costs and sell roads?

　　 In order to comply with the trend of the times and seize the development opportunities in the digital age and industrial restructuring period, in the morning of December 8th, Fuli, Hong Kong and Hong Kong held a new forum on the digital transformation of fashion industry in the same period of the investment promotion conference. The conference is directed by the Guangzhou science and technology industry, commerce and Information Bureau of Huadu District, and is sponsored by Fuli global commodity trade port. 　　

　　 This conference has specially invited Yang Jinchun, executive vice president of the China Fashion Association, Zhang Yong, deputy director of the new retail research center of Boston, Chen Guo, head of the consultancy digital architecture consultancy in Shanghai, Gao Jun Jun, founder of Shanghai Gulou Rui supply chain, Professor Gao Jun, Professor of Shanghai Univer, Ni Sheng, a teaching expert at Donghua University and Jiaotong University, Ji Shengli (Pang Hu), deputy general manager of Ji Tao MCN. He has at least 7 stores, double 12 sales of 2 million online red shop owners, NSS, founder of Zheng Ping and so on. 7 heavyweight guests have discussed the issue of fashion digital transformation, bringing an international, forward-looking and frontier intellectual collision for fashion practitioners. 　　

Conference site

The enthusiasm of participants is high.

　　 Continuation of the first day of the hot day, the day of Fuli, the Hong Kong trade port is still bustling. There are more than 1000 fashion industry colleagues and hundreds of brand enterprises. Business opportunities are still uninterrupted, and powerful industries can be triggered.

　　 In the morning of the fashion digital transformation forum, 7 heavyweight guests made a deep insight into the fashion brand business in the digital intelligence era. Full of dry goods made all the participants hooked. The Trade Commission also arranged for the gold sentence on the forum. In front of high energy, please take out a small notebook and make notes.

Before the meeting, Liu Xiaoou, general manager of Fuli group and general manager of Fuli Hong Kong trade port, delivered a speech at the meeting.

　　 Lecture 1

　　 Development trend of China's garment industry

　　 Yang Jinchun, executive vice president of China Apparel Association, took the lead. The speech on the theme of the development trend of China's garment industry was made at the meeting.

　　 Yang Jinchun pointed out that consumption upgrading is the driving force for the development of high quality industries. At present, China has the largest middle-income group in the world, and the market demand presents a personalized, multi-level and diversified trend.

　　 In response to the new challenges, Yang Jinchun proposed new retail synergy, technology and aesthetics synergy, large-scale and personalized collaboration, cross industry collaboration and other solutions, enthusiastically encouraging fashion businesses to step out of their industry to more accurately judge users' demand for products.

Yang Jinchun, executive vice president of China Apparel Association

　　 Lecture Two

　　 New clothing retailing and supply chain

　　 Zhang Yong, deputy director of Ali New Retail Research Center He brought us real experience and frontiers.

　　 Zhang Yong shared his industry experience at the meeting, and made some suggestions and guidance on how to transform new businesses and lean management. "The fundamental business logic of retail has not changed. Adding value to the essence of retail is the key. We need to start from four aspects: selection, quality, experience and price.

　　 Zhang Yong strongly adjusted the importance of service and gained more information from consumers and customers through services. He pointed out that "all information flows are formed by chains. Do we want to contact consumers with our layout? Do we want to contact our consumers? I think it's the core of new retail that you turn your structure into a web structure and use Internet plus.

Zhang Yong, deputy director of the new retail research center of Alibaba

　　 Lecture three

　　 Digital transformation of fashion industry

　　 Chen Guo, head of Boston consulting digital architecture consulting From the dimension of fashion digital transformation, the big data advantage of AI is presented to participants.

　　 Chen Guo This paper discusses the different focal points of traditional enterprises and Internet enterprises in the digital age: "traditional enterprises focus on efficiency and experience, and focus on ecosystem construction of Internet enterprises. In the digital age, the establishment of a digital collaborative product development platform for fashion companies can accurately portray customer portraits and provide customers with personalized experience with seamless contact with all channels.

　　 Subsequently, Chen Guo further put forward the "consumer centered, all channel operation capability". He believes that businesses should establish a closer connection with consumers from sales to after-sales service, and help consumers to share customers with customers. "You really have no direct contact with consumers. What you have to think about is the digital operation of consumers."

Chen Guo, head of Boston consulting digital architecture consulting

　　 Lecture four

　　 Winning the commodity force, smart clothing merchandising

　　 Gao Junjun, founder of Shanghai Gulou supply chain and professor of Shanghai Univer In the keynote speech, it is pointed out that products are the core elements of consumers' brand cognition and purchase decisions.

　　 Gao Junjun believed that "Reasonable" commodity structure, accurate sales forecast and supply chain capabilities will become the core competitiveness of the brand. "The difference between the past and the present is that today's advantages of the whole channel and the advantages of the ecosystem are more important to the brand business. This is a new brand opportunity, but also the biggest difficulty of traditional enterprise transformation, and it is the biggest opportunity for all enterprises. "

Gao Junjun, founder of Shanghai Gulou Rui supply chain and professor of Shanghai Univer

　　 Lecture five

　　 Key strategies for live broadcast and short video operation

　　 Ni Mian, a teaching expert at Donghua University and Jiaotong University A brilliant speech on how to use live broadcast and short video operation in fashion industry has been made.

　　 Ni Mian pointed out When we are involved in new channels such as carrying live goods, short videos and carrying goods, the first step of fashion businesses can be learning and copying. "We are looking for some live broadcasting products that are close to our products and live better in Jingdong and other live platforms, as our reference standards, and carry out comprehensive learning from all the details, and even imitate."

Ni Mian, an expert in teaching at Donghua University and Jiaotong University

　　 Lecture six

　　 How to break the supply chain Taobao live

　　 Ji Shengli, deputy general manager of Ji Tao MCN (Pang Hu) In his speech, he introduced the current situation of the supply chain in Guangzhou. At the same time, it was proposed that the fashion vendors should cooperate with the live broadcast of the net, and need to learn professional knowledge such as online store operation, live broadcasting operation, accepting a replacement and replacement, and so on. This is the general trend of the era of live broadcasting.

　　 Fat tiger This paper analyzes the transformation of people's freight yard under the net red live broadcast ecosystem. In the previous new retail, "field" refers to the channel. In the field of live broadcast, more refers to the scene, that is, with good people, good goods where to broadcast. He believes that the current live broadcast, the scene is more diversified, "where does our anchor appear? Our anchors are on helicopters, ships, and also in shopping malls, stalls and factories.

　　 What direction will direct seeding develop in the near future? Fat tiger believes that everyone can broadcast live, everything can be broadcast, will be the future development of live broadcast. The essence of live broadcast is not the sales channel, but the content channel. "Good products are content, good anchor is content, good-looking is content, more meta image is content, including products we build, all are content."

　　 The fat tiger suggested that we must do a good job of live broadcast, only when we return to the content itself and take content as the king, can we gather the minds of the fans and finally touch the sales.

Ji Shengli, deputy general manager of MCN, Pang Hu

　　 Lecture seven

　　 Live goods sharing meeting

　　 NSS Zheng Ping, founder of water color and ten color brand With more than 10 years of knowledge and resources in the clothing industry, I have shared with you the secrets of live goods.

　　 Zheng Ping Starting from her own experience, she has shared many valuable experiences: before entering Taobao's live broadcast, it is necessary to have a clear understanding of the rules of Taobao live broadcast, and then find a suitable supply chain, and a suitable anchor for products. Finally, in the live broadcast process, we need to show not only creativity, but also show excellent logic and super strong appeal, in order to improve users' desire to buy.

　　 At the same time, anchors also have their own clear and consistent set of people, "for example, my personal set is that I am the boss mother anchor, I will not broadcast second-hand things, I will not broadcast a cost-effective, I want to broadcast the brand, because he has the value of the brand, or go to the source of the factory. If I go to another wholesale market, for example, I will collapse completely.

Zheng Ping NSS founder of water color

　　 The 7 heavyweight guests, through the speeches made by experts and scholars, drew the audience's full applause and aroused applause from the audience.

The forum atmosphere is hot, and the participants are eager to ask questions.

　　 Mutual development and mutual benefit. As a member of the fashion industry, Fuli, Hong Kong and Hong Kong has been doing everything in its power to constantly empower the fashion industry creators to boost the value of the brand. At the same time, it is also the original intention and significance of the launch conference of Fuli, Hong Kong and Hong Kong.

Together with Fuli and Hong Kong and Hong Kong, the distinguished guests will help boost the digital transformation of China's fashion industry.

　　 Today, the conference on investment promotion of Fuli, Hong Kong and Hong Kong has come to a close in a win-win situation, and the magnificent voyage of Fuli, Hong Kong and Hong Kong has just begun. The upgrading and transformation of fashion industry can not be separated from the efforts and persistence of practitioners. I hope more people will join us in this way to help the development of fashion industry.

　　 Fuli, Hong Kong and Hong Kong will also not fail to meet expectations. It will provide reference and inspiration for the development and innovation of the fashion industry, and help the transformation and upgrading of the fashion industry.

Photo of 8 live events