Promoting The New Space Of Product Development Through The Practice Of Communication And Promotion

When GUCCI, BALENCIAGA, BOTTEGA VENETA and other world-renowned clothing brand shoes quietly entered the second China International Import fair, the attraction of the Chinese market has made many leaders in the field of textile and clothing start to fight for it: the next draught is being formed in China, which concerns fashion and focuses on brands.

How can China's textile industry, which is seeking to make progress in technology, fashion and green? China textile fabric fashion trend research and release Alliance (short term "trend alliance") has been in action: looking forward to the trend of 2021 spring and summer market and optimizing product development, 11~12 month trend alliance fashion and Wanli enterprise visit activities, let fashion trend experts and famous clothing designers enter into the textile fabric enterprises, share the research results of the popular trend, and explore the creative ideas of product development. For the different application needs of men's clothing, women's wear, sports and leisure, a total of 18 trend alliance enterprises have been visited.

Breaking through the difficulties of brand innovation, the trend of popularity, the United States and the United States

Looking forward to the 2021 spring and summer market, what kind of innovation are the fashion brands seeking? How many directional new demands will emerge on the textile fabric? In every fashion, the new trend of fashion change from home and abroad will be integrated into the sharing of fashion trend research results.

According to the latest research results of textile fabric fashion trend, this fashion Wanli line straightens out the reasons of fashion change from the aspects of lifestyle, consumption dynamics, technology development and so on. Combined with the analysis of artificial intelligence, we get the big data, analyze and innovate the research and development in the future, and look forward to the future overall fashion. At the same time forecasting the trend changes, we need to integrate the fashion demand, systematize the key points of textile development, and discuss the new ideas, new techniques and new technologies in product development with brainstorming. In the beauty atmosphere of the United States, we will enhance the fashion acuity and aesthetic skills of the trend alliance enterprises, and integrate the trend of fashion into the advantages of enterprises, the United States and the United States, and effectively innovate the thinking. For different enterprises, the main product category belongs to a series of Chinese shares.

Win win market competition, category complementarity and strong linkage

Trend alliance enterprises converge on China's popular fabric producers with different advantages. The sub categories cover different materials, technologies and applications. Fashion Wanli visits activities create opportunities for strong linkage, and promote the closer cooperation with the market demand.

Analysis of the core strengths of the enterprises of the trend alliance, the trend of the fashion industry to promote the complementary advantages of enterprises, and the possibility of cross-border product innovation. 例如，11月5日纺织面料流行趋势专家团队走进鲁泰纺织股份有限公司（国家色织面料流行趋势研究中心），同时邀约山东如意毛纺服装集团股份有限公司（国家男装精毛纺面料流行趋势研究中心）、鲁丰织染有限公司（国家免烫印染面料流行趋势研究中心）的产品研发代表共同参与，在分析品牌特色的同时，推动毛纺、印染、色织三大维度的创意思维碰撞融合；又如，11月12日纺织面料流行趋势专家团队走进浙江柯桥，集结浙江红绿蓝纺织印染有限公司（国家数码印花面料流行趋势研究中心）、浙江宇华控股集团有限公司（国家女装化纤面料流行趋势研究中心）等多家当地趋势联盟企业，聚焦多品类纺织面料，结合当地发展特色，针对数码印花、女装化纤、时装针织和大麻纺织等多个方向，进行2021春夏流行趋势前瞻，回归产品探索创新。

Integration of fashion, circle level, creative step by step

The concepts of fashion, creativity, inspiration and so on are not easy to define, and the wisdom support of more dimensions and more layers is an important support for the continuous development of famous brands at home and abroad. The trend alliance brings together multi-dimensional wisdom and multi-layered thinking in the development of enterprise products.

The stylish Wanli bank has reconstructed the team of experts who are participating in the visit. From the three angles of fashion trend communication, color analysis and sharing, and fabric development guidance, we need to analyze the needs of the trend alliance enterprises, adjust the personnel collocation and time rhythm of visiting experts, so that professionals who are more suitable for target enterprises can fully enter the R & D and production of enterprises, and provide professional help. At the same time, from the perspective of clothing design, the famous designers of different directions of men's wear, women's wear and sportswear are invited to participate in the fashion Wanli visit. The designer's market thinking, design concepts and marketing features are taken into the trend of alliance enterprises to enlighten the broader creative space of textile fabric development, so as to better grasp the market.

Such as the head of the professional direction of sportswear design, OZARK outdoor equipment design director, Zhou Shaoen, creative director of Sheng Hua Dun protection Polytron Technologies Inc, Xu Weidong, the founder of the brand, Xu Weidong, the famous men's designer Shang Wen Yu and the famous women's designer Li Kun and others all took part in the fashion industry. The fabric design directly reflects the product needs and creative ideas of the fabrics directly related to the fabrics designed by them, effectively stimulating the product development ideas and brand optimization thinking of every enterprise.

Creating a harder core fashion quality from the product level is one of the keys to win the market competition for textile and fabric enterprises, and also an important starting point for the Chinese textile industry to win the stronger fashion discourse power. In 2019, as an important year for the high quality development of China's textile industry, the trend alliance is working with more excellent textile fabric enterprises. The fashion trend is one of the important contents of the trend alliance's serialization work. Looking forward to the future fashion, it is still innovating, advancing and winning together.

Ren Meng Meng / Wen