Zan'S Access To Tencent Advertisements Can Provide Free Version Of Micro Mall.

Recently, Tencent advertising has been praised for its official access to its management platform.

Tencent said that this means that when advertisers create advertisements in Tencent advertisements, they can freely access the complimentary micro Mall (streamlined version), allowing advertising traffic to be pformed through micro mall.

For consumers, they can jump to the next page when they see advertisements, and do not need to switch App to achieve the "WYSIWYG".

Tencent advertising management platform interface

Tencent advertising covers over 1 billion users including WeChat, QQ, Tencent video and daily express.

Praise the relevant person in charge, for non praise business, can directly put in advertising at the same time build a free streamlined version of the micro mall, to support the basic electricity supplier pactions.

And for the business of praise, it can directly access the more comprehensive micro mall in the background of Tencent advertising.

Advertising effect and jump display

In addition, the official added that the above two categories of businesses can enjoy the technology advantages they like.

Data show that the praise can achieve 50 thousand orders processing capacity of second order, the first screen loading time delay of small program is less than 1.5 seconds, handling more than one million orders per day, 100 million level messages, and WeChat interface daily adjustment amount exceeding one billion times.

Zan is building its own full link marketing closed loop.

"Zan has its own electricity supplier trading system, and has a payment license. It can provide direct marketing services to merchants, and supervise the performance of the business through the" guaranteed guarantee ".

After the completion of the paction, the management of the members of the praise mall can provide member services to businesses, so as to enhance the capacity of re purchase and purchase.

This is the full link marketing closed loop with advertising.

Zhao Qiang, a respected advertising director, said this.

It is reported that in July last year, Zan praised the official launch of the "Spark Program" for advertising business with Tencent, providing advertising budget support to store businesses.

In December last year, Zan and Tencent jointly released an advertising support project called "beacon fire plan" for e-commerce providers. Through the "advertising support +SaaS services + data empowerment" full link solution, to help e-commerce businesses realize the value of traffic.

So far, many retail merchants, including happy Western cakes, seven gages, Luzhou Laojiao and ribeca, are working with praise.