Lululemon Northwest First Store Stationed In Xi'An Fast And Overweight Market

When it comes to sports brand, which one do you think of first?

NIKE, ADIDAS, REEBOK, FILA, PUMA?

Now, a sports brand emphasizing "healthy lifestyle" will enter Xi'an. The first shop in Northwest lululemon will open in Xi'an Joy City tomorrow.

It is understood that Avril, Jennifer Jana, Bokiy, Xiao Si, Kate Hudson and other stars are lululemon's "hard core fans".

This brand, which originated in lululemon, Vancouver, Canada in 1998, is a high-tech sportswear inspired by yoga. It has been popular in Canada and the United States. It is the first choice for people to carry out yoga, fitness and other sports apparel.

At the end of 2016, the brand officially entered the mainland of China.

Back in 1998, based on the love of sports and yoga, the founder of Chip Wilson founded lululemon. He grabbed the niche of yoga as a niche market, and added technical elements to the market's functional defects in yoga to improve the market.

Chip Wilson is an ambitious business entrepreneur and marketing genius. He has chosen to work with yoga instructors or fitness coaches around the world to invite them to be brand ambassadors by providing free clothing for one year.

With this innovation promotion mode and sponsorship of community yoga courses, Lululemon quickly accumulated huge fans.

Despite the fact that women are the main consumers of lululemon, since 2014, the brand has seen the potential of the male market, and has begun to focus on the male consumer groups. In addition to the highlights of Yoga wear, the product has also added different sports lines such as running, cycling, training and other sports apparel for men's women.

Since Lululemon entered the mainland market in 2016, it has been able to feel the pressure brought by mass brands such as Nike, Adidas, Lining and so on. It has chosen a more localized marketing strategy.

Through free sponsorship of the most popular yoga instructors, fitness red dress, and the holding of large community Yoga activities, the lululemon quickly conveys its brand idea to Chinese consumers and establishes emotional ties with them.

Lululemon has created quite a few bright sales figures, and has also created many classic and thought-provoking scenes. For example, in June 2017, more than 5000 yoga enthusiasts gathered at the Olympic Forest Park in Beijing, under the leadership of yoga instructors, conducted a vigorous Yoga Party.

Today, Lululemon has changed from a sports dress brand inspired by yoga to a sports brand inspired by a healthy lifestyle.

Just like lululemon's brand concept, yoga is not only a practice on pad, but also a practice of life attitude and mindfulness philosophy.

Leaving the mat and integrating yoga into life is the most powerful moment.

Xi'an, as the 20 most dynamic city in the world, has many people who love sports, but if other sports brands have taken the lead to occupy the market share, attracting more consumers in Xi'an, lululemon may still have a lot of homework to do.

If the brand is landed, whether it can get the recognition of the market and consumers, it will continue to pay attention to it.