ROSSIGNOL, France'S Top Outdoor Sports And Fashion Group, Will Set Up Its Headquarters In Yanqing, Beijing.

According to the world clothing and shoe net, France's top outdoor sports in January 17, 2019 (Beijing, France, Grenoble).

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A cooperation agreement with Yanqing district government of Beijing has been set up to set up ROSSIGNOL headquarters in Yanqing.

The press conference was held at the foot of the historic Badaling. ROSSIGNOL Group CEO Bruno Cercley, Yu Bo, head of Yanqing District People's Government of Beijing, vice governor Dong Liang, IDG capital founding chairman Xiong Xiaoge attended the press conference.

According to the agreement, ROSSIGNOL group will set up its first wholly foreign-owned enterprise in China in the Yanqing Science Park of Zhongguancun, and set up experience center and ski college in Yanqing ski resort to help Chinese Skiers improve ski experience.

Since its entry into the Chinese market in 2002, ROSSIGNOL has been developing its business in China through domestic distributors.

As one of the major initiatives to speed up China's business development, ROSSIGNOL group will make full efforts to open up the Chinese market after the establishment of the group's China headquarters.

Bruno Cercley, chief executive of ROSSIGNOL group, said: "after careful consultation, we are delighted to have officially reached this agreement with the Yanqing district government.

This is a natural choice. On the one hand, Yanqing is a strategic gateway to the northern mountainous area. It is only half an hour's drive away from Beijing. What's more, our two sides have fully trusted from the very beginning and sincerely hope to build and develop a solid and long-term partnership.

We believe that based on this partnership and our rich experience and expertise, ROSSIGNOL will soon become the hallmark of Chinese consumers' awareness of ice and snow sports.

It will be as famous as we are in other countries in the world.

Here, I would like to express my sincere gratitude to the Yanqing district government for its concern and hope for greater achievements in the future.

Yu Bo, head of Yanqing District, said: "the French Golden Rooster group is the leader of winter sports producers in the world. In France, Austria, the United States and other foreign countries, where snow and ice sports are very popular and the ice and snow industry is mature, the French Golden Rooster group is a well-known" winter sports equipment giant ".

Now the Chinese headquarters of Jinji group is located in Yanqing. We expect the French Golden Rooster group to take Yanqing as the starting point of China's business development and work together with the people of Yanqing to contribute to the development of China's ice and snow industry and achieve mutual benefit and win-win results.

At the same time, we sincerely hope that leaders, entrepreneurs and people from all walks of life will continue to care for and support Yanqing's development. We warmly welcome more and more entrepreneurs, investors, scientists and entrepreneurs to develop in Yanqing and share opportunities for development and win a better future.

Xiong Xiaoge, founder of IDG capital, expressed his heartfelt congratulations on the cooperation between the two sides. He said: "Beijing is the first city in the world to host both the summer Olympic Games and the Winter Olympic Games. When bidding for the 2022 Olympic Games, China put forward 300 million people to participate in ice and snow sports, which means a huge market -- China will become the largest market of ice and snow sports in the future.

Ice and snow sports are both competitive sports and high-end leisure sports.

As an investor, IDG capital hopes to improve the quality of people's lives through our investment. Our commitment to invest with JIC is to promote their good products to China.

After the two sides' cooperation, Yanqing will become an important destination for Beijing in the ice and snow sports and high-end leisure.

The establishment and development of China headquarters of ROSSIGNOL group hopes to get more support from Yanqing leaders in the future and make it bigger and stronger in Yanqing and even in China.

Founded in 1907, ROSSIGNOL is one of the world's five largest producers of ice and snow sports equipment and the world's first brand to produce plastic snowboards.

In China, ROSSIGNOL is known to many winter sports fans as "golden pheasant". In other countries such as the rest of the world, ROSSIGNOL is already known as the "winter sports equipment giant".

At the 2018 Pingchang Winter Olympics, the ROSSIGNOL sponsored sports team once again succeeded in refreshing the 60 medals of the Sochi Winter Olympic Games, winning 72 medals through excellent performances in alpine skiing, cross-country skiing, two winter events, freestyle skiing and figure skating competitions.

At present, ROSSIGNOL group has not only formed a solid working relationship with the Yanqing district government, but also gained strong support and help from shareholders IDG capital.

In June 2018, IDG capital announced the completion of its investment in ROSSIGNOL group, holding more than 20% of the shares.

IDG capital will use the rich experience of investing and supporting the growth of Chinese companies in the Chinese market, as well as a deep understanding of Chinese consumers, and help ROSSIGNOL group strive to expand the Chinese market.

In 1907, the ROSSIGNOL group was founded in the Alps, France, to design, manufacture and sell winter sports equipment, bicycles and Sport Chic clothing and footwear for skiing, cross-country running and other sports events as well as mountain resorts and cities.

With the rapid development of China's winter sports market, ROSSIGNOL group hopes to make contributions to the development of China's winter sports through close cooperation with the district government of Yanqing, and also enable Chinese consumers to fully experience and enjoy the passion and beauty of mountain sports.

With its legendary winter sports development history, excellent heritage and unique technical advantages, ROSSIGNOL group will become a professional benchmark and reference brand in 2022 when it is the Beijing Olympic Games, which will further help the development of China's outdoor sports market.

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