Men'S Pformation Accelerated Hai Lan'S Home To Start The Layout Of The Three Line City.

Insiders believe that

Since the end of the 2016 year recovery, the overall strength has been improved, and the closing of inefficient stores has come to an end. Stock pressure has eased.

Especially since the two quarter of 2018, China's overall social consumption growth has slowed down. From the China Daily report, the growth rate of income growth in the first quarter was higher than that in the two quarter.

However, from the analysis of specific companies in each sub sector, we find that the premium brands still show an increase over the industry average.

Looking ahead to the three quarter, it is estimated that the quality performance of 7-8 month old quality companies is better than the industry average level, and from the companies that have disclosed the report, the quality brands are more optimistic about sales in the second half of the year, and make positive preparations.

After pre adjustment, high-quality brand clothing enterprises have achieved qualitative changes in product end, brand operation strategy and channel layout.

On the whole,

Still in the doldrums, some brands have yet to find a successful pformation direction, and their profitability is weak.

In the first half of the first half of this year, the total operating income reached 10 billion 14 million yuan, up 8.23% over the same period last year. Operating profit was 2 billion 735 million yuan, an increase of 10.89% compared with the same period last year. The net profit attributable to shareholders of listed companies was 2 billion 66 million yuan, up 10.20% over the same period last year.

During the reporting period, Hai Lan's family opened 475 stores, 170 stores, and a net increase of 305.

By the end of 6 2018, the total number of stores in the company was 6097, including 4694 brands (including 11 overseas stores).

There are 1158 brands and 245 other brands.

Explains that the main reason for the growth of the company's performance during the reporting period lies in the face of the slowdown in consumption growth, the intensification of global competition, the multi-dimensional competition pressure of the network platform and the new consumption channels. The company closely focuses on the strategic goal of building a multi brand management platform for consumer life, and continues to promote the operation of multi brand, multi category and management platform with the demand of the consumer as the guide, the clothing industry as the core and the information technology as the support.

According to the insiders, the total data of Hai Lan's home in 2017 reflect that its stores are located in 31 provinces (autonomous regions and municipalities directly under the central government), covering more than 80% counties and cities, and the net shop is about 2/3.

At present, Hai Lan's home has a better layout in department stores and shopping centers in the first and second tier cities, but there are still larger shopping spaces in the three and below urban shopping centers.

Galaxy Securities analyst Li Ang said that the main brand of Hai Lan's home, Hai Lan's home, was CAGR for 13.38% in 2014-17 years. The steady growth of the main brand brought enough cash flow to the company to cultivate / absorb new brands.

The company nurtured many brands including AI Ju rabbit, HLA Jeans, AEX, OVV and so on. Since the three quarter of 2017, it has invested 10% of the local fast fashion brand UR (Urban Revivo) and the local high-end baby brand brand 44% share.

The products of Hai Lan's family include not only men's wear but also women's wear, business clothes, children's wear, light luxury men's wear, home library and so on.

After the stripped original sportswear and men's wear category, the brand "Ai Ju rabbit" has been growing rapidly (14-17 CAGR43.47% years). Many young brands have long-term growth potential.