Great Power Tide! President Jogging Shoes 2018Q4 New Conference Ended Successfully

In May 13th, the new president's jogging shoes 2018Q4 shoes and clothing new conference was held in Fujian Jinjiang Philharmonic international hotel.

Facing the constantly changing market competition and trend, the president's jogging shoes have a bigger brand development pattern, sharp breakthrough, rich cultural connotation, adjust product strategy, and usher in the brand's second pformation and sublimation.

The press conference has a milestone significance. The brand theme and footwear section of the "great power tide" has been released, attracting strong attention in the industry. At the same time, all other products of the president's jogging shoes will be released systematically.

At the meeting, Mr. Lin Yuqi, chairman of the new sports company limited, delivered a keynote speech.

Turning to the brand theme of "big power tide", Lin said: "to conquer the people and the world with high quality and technology sense is the purpose of the president's jogging shoes to put forward the trend of" great power tide ". At the same time, this is also the undertaking and pursuit of the rise of a great power brand. The president's jogging shoes will strengthen the development path of the brand internationalization and create an international independent brand.

In May 10th, on the day of Chinese brand day, President jogging shoes went to the United Nations as China's own brand representatives and landed on the NASDAQ screen of times square in New York, showing the image and charm of China's own brand to the world.

"The rise of China has promoted the worldwide influence of Chinese culture and the international competitiveness of China's independent brands. Entering the United Nations has a milestone significance. It is an important measure for the landing of the president's jogging shoe brand internationalization strategy. In the future, it will also promote marketing through the" one belt and one way "platform and international sports events.

Mr. Hu Yiqiang, general manager of new brun (China) Sporting Goods Co., Ltd. shared the brand new upgrading strategy of President jogging shoes.

President Hu pointed out that the president's jogging shoes show the world the Chinese design, which is a unified goal from the group to the brand.

The theme of the "great power tide" is based on the president's jogging shoe brand core "unification". It detonates the trend of "Greater China" with "Centrality" and concentrates the national centripetal force, publicizes traditional culture with its own brand attitude, and moves towards the world stage with ingenuity in Chinese design.

President jogging shoes will integrate resources of sports marketing and public relations activities, take advantage of international top sports events, closely follow the national "one belt and one way" policy, and comprehensively enhance brand awareness and influence.

At the same time, the brand will focus on brand new retail exploration, focusing on "people, goods and markets" to create a product system and terminal service experience that meets the needs of consumers.

It is reported that from 2018 to 2022, from the 2018 Asian Games in Indonesia, the 2018 Argentina Youth Olympic Games, the 2020 Tokyo Olympic Games, the 2022 Beijing Winter Olympics, the 2022 Hangzhou Asian Games and the world cup, the president's jogging shoes will carry out all-round cooperation with the Uzbekistan Olympic Committee and the football Association.

The span of five years and the five top competitions created a precedent for president's jogging shoes to participate in international top sports competitions in a concentrated and continuous way.

The Olympic Games and football are the most popular sports events in the world. This will also greatly enhance the visibility and attention of the brand. The president jogging shoes will also build customized equipment for the Uzbekistan delegation, which will promote brand research and design upgrading and enrich the brand's product system.

In this conference, the most notable presidential jogging shoes new product is undoubtedly the theme series of "big country tide". With the theme of "Long Yin" series, the theme shoes such as "royal line", "dragon Teng" and "Yu Dao" are integrated into the unique aesthetic ideas of Chinese classical culture, and creative designs are made to show the charm of "great power tide".

At the same time, President jogging shoes high V series and star series products, star energy 4D technology and technology star and the 520 big bottom and so on sexual innovation technology plus, has upgraded the fashion, comfort and quality experience of the product.

In the future, President jogging shoes will adhere to product independent research and development design, and product's iterative upgrading.

This big wave product is the first generation. There will be more output of this theme series in the future. Other series will also be constantly upgraded. At the same time, President jogging shoes will introduce the international designer team, keep up with the trend and trend of the international trend, inject the brand's own genes, and create a truly influential core product.

Great power tide, world tide.

At the moment of national tide, the president's jogging shoes first put forward the theme of "big country tide", which highlighted the momentum and spirit of President jogging shoes as China's own brand, and made a crucial step on the road of brand internationalization.

The president's jogging shoes with the theme of "great power tide" are opening up a new era with a new look and attitude.