All Saints And GBG Will Work Together To Make Accessories?

According to the world clothing shoes and hats net, recently, Britain

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Hongkong and Li Yuan

Global Brands Group (hereinafter referred to as GBG) has signed the authorization agreement.

The agreement stipulates that GBG will start the design and distribution of All Saints shoes, socks, jewelry and accessories from the autumn of 2018. The sales channels are all All Saints shops and large department stores all over the world.

GBG and All Saints have seen the potential of the brand in international brand image and accessories.

"All Saints has good innovative ability and modern design style, and can complement GBG's existing brand portfolio," said Jarrod Kahn, head of GBG home and accessories department. "This is a very good opportunity for development. I hope this cooperation can bring the greatest potential of two companies into full play."

AllSaints chief executive William Kim believes that this cooperation has expanded the product category and will meet the needs of consumers in the future.

GBG is a part of Hongkong Feng's group, which owns the distribution rights of dozens of brands, such as the high-end sports brand Under Armour, shoe brand Kenneth Cole, fashion brand Juicy Couture, Kate Spade New York, and Spade.

At the same time, it is also a partner of Beckham and Simon Fowler, the originator of the reality TV show.

Although there are many cooperative brands, it has also caused some fluctuations in group revenue because of cooperation.

In the first half of September 30, 2017, the GBG turnover decreased from $1 billion 844 million in the same period to $1 billion 785 million in the first half of the year.

But this is due to the expiration of the licensing of Coach shoes and the termination of cooperation by Quiksilver licensing because of brand bankruptcy.

Later, GBG bought the retail business of American designer brand BCBG Max Azria for 27 million 400 thousand US dollars, and operated wholesale, retail and e-commerce business for the brand.

The new brand's business activities helped boost its performance in the second half of the year.

The Group expects growth in turnover in the 2018 fiscal year, consistent with the three year business development plan.

The introduction of All Saints in early 2018 has added a powerful weight to growth.

In fact, All Saints prefers to operate this more powerful operation mode.

When it announced its performance in the last fiscal year in November 2017, sales increased by 20% to 303 million pounds compared with the same period last year, and sales in the international market increased by 31% over the same period last year.

At that time, Kim indicated that it was more inclined to enter the new market directly without looking for distributors.

All Saints, founded in London in 1994, has now entered 27 countries and has nearly 300 stores.

All Saints, founded by the British men's wear designer Stuart Trevor and his entrepreneur's wife Kait Bolongaro, is designed to be "cool" and "independent" as the key word, with some "industrial sense".

In order to highlight the historical sense of machine replacing manual work in the British Industrial Revolution, all the stores in All Saints have decorative walls stacked up with old sewing machines.

Among the products of all categories, the old motorcycle jacket is one of the most popular products, and is also the product of All Saints's recognition.

Because of its decadent, slightly decadent, self cultivation and cork can prevent wind, it is very suitable for Rainy Britain. With the popularity of Kate Moss, twilight Kristen Stewart and other stars, All Saints has become a new trend of British fashion brand.

In 2016 and 2017, All Saints was more concerned about expanding the market in Japan and South Korea in Asia, but in November 2017, it entered Tmall.

The expansion of the physical market in the mainland market may still have to wait, but it has taken a fancy to the airport's retail treasure.

"Asia's airport stores are a crucial selling point, not only to boost sales growth in the international market, but also to make Chinese consumers aware of the brand of All Saints."

Kim said.

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