Morgan Stanley Predicts The Development Trend Of Luxury Industry

According to the world clothing shoes and hats net, the world's leading Financial Services Company

Morgan Stanley recently

The latest development of the industry has been predicted. It is considered that the "divergence" of the global luxury goods industry will continue, and the French luxury giant will continue.

The optimistic expectations of group 4 in the first quarter of 2017 do not apply to all other luxury brands.

According to Morgan Stanley, the prudent attitude of luxury brands in the last quarter of this year and the first half of 2018 will limit the further boost of their profits.

In addition, Morgan Stanley also predicted: "the luxury industry has gradually recovered from the doldrums in the second half of 2016, and the overall good momentum will continue until the fourth quarter of this year. The growth of luxury consumption in mainland China and Chinese tourist destinations is gradually normalizing."

In terms of brand, the most popular luxury brands such as Salvatore Ferragamo may be subject to a negative impact on the increase of European tourists' travel costs.

Morgan Stanley is most optimistic about the development prospects of the two luxury giants of Swiss Richemont and LVMH group in the next stage. In view of the fact that the Richemont jewelry business has revived and the management of the group has been reorganized, LVMH has maintained a strong growth momentum based on the product portfolio of Ping Heng and the firm pricing of its products.

In addition, taking into account the "outstanding" performance of the relevant brands in the third quarter of 2017, Morgan Stanley held a positive attitude towards the performance of the French Kering Kai Yun group and Italy luxury brand Moncler in the fourth quarter.

It is reported that Kering's Gucci sales in the third quarter achieved an organic growth of 28%, while Moncler was 18%.

Tod, s, Prada and Hugo Boss, such as brand retail network maturity is relatively high, and the relative market share in their product categories is gradually occupied by other brands, leading to the weakening of their dominant position, so the risk / earnings ratio of these brands is relatively high, and it is not optimistic about Morgan Stanley.

For the latest financial data of the above brands, please refer to relevant reports:

Salvatore Ferragamo released 2017 first half earnings: net profit fell by 4% year-on-year.

The Swiss peak group announced the first five months of the new fiscal year: overall sales rebounded and the two digit growth in the Chinese market;

LVMH announced sales figures for the first 9 months of this year: all categories except wine had recorded two digit organic growth, and the company said it would continue to be vigilant.

Gucci and YSL continued strong performance, pushing Kering Group sales up 2% in the first half of fiscal year.

Moncler released 2017 first half earnings: sales achieved two digit growth in the 14 quarter.

Tod 's Group sales fell 2017 in the first half of fiscal year 9%, and the future focus will return to the high-end luxury sector.

Prada group's net profit in the first half of fiscal year 2017 dropped by 4% compared with the same period last year.

Hugo Boss released the latest quarterly report: the United States has achieved positive growth for the first time in two years, and sales in mainland China continued to grow by two digits.

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