Local Underwear Brands Are At A Turning Point.

According to the world clothing and shoe net, in the first half of the year, the main data of EMBRY Holdings Ltd. (1388.HK), an underwear manufacturer, maintained its stability in the first half of the year.

The income was HK $1 billion 183 million 200 thousand, a slight increase of 0.68% compared with HK $1 billion 175 million 100 thousand in the first half of 2016.

Gross profit was HK $916 million 900 thousand, down 1.92% from HK $934 million 800 thousand in the first half of 2016.

Gross profit margin fell 77.49% points by 206 basis points

Net profit of HK $88 million 213 thousand, down 1.27% from HK $89 million 348 thousand in the same period of 2016.

Net interest rate 7.46%, down 14 basis points.

The interim dividend is 2.50 Hong Kong cents, unchanged from last year.

Management analysis:

Sales channels: 1) retail sales volume of HK $994 million 900 thousand, accounting for 84.08%, an increase of 1.03%.

2) wholesale business turnover of HK $133 million 800 thousand, accounting for 10.15%, a decrease of 10.26%.

3) the electricity supplier turnover was HK $52 million 936 thousand, an increase of 21.73%, accounting for 5.45%.

By Region: Mainland China's turnover is HK $1 billion 141 million, accounting for 96.43%, up 1.14%.

According to the brand: An Li Fang's turnover increased by 1.93% to HK $561 million 600 thousand, accounting for 47.48%; the turnover of Hong Kong's 1.36% was HK $307 million 800 thousand, or 26.02%; COMFIT's turnover fell 0.58% to HK $104 million 900 thousand, accounting for 8.86%; E-BRA turnover fell from 0.95% to HK $119 million 500 thousand, accounting for 10.10%; LIZA CHENG turnover rose to HK $0.95%, and the sales volume increased to HK $, and IVU turnover fell to HK $, which accounted for HK $.

By category: Women's underwear sales volume of HK $1 billion 37 million 500 thousand, accounting for 87.68%, fell 0.47%; pajamas sales were flat at HK $63 million 257 thousand, accounting for 5.35%; swimsuit sales increased 5.65% to HK $64 million 910 thousand, accounting for 5.49%.

Environmental analysis:

In the first half of 2017, the global economy recovered steadily, the United States and the euro area.

China's economic growth is far ahead, and statistics show that in the first half of this year, the total value of China's GDP was 381490 billion yuan, up by 6.9% over the same period last year. Although the economic environment is stabilizing, trade protectionism is warming up to increase global trade. The hidden worries of the external environment have kept consumers cautious. They are still highly sensitive to the prices of sub essential consumer goods, and seek lower price options.

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As of June 30th, the group operated 2005 retail outlets, with 1808 and 197 sales counters and specialized stores, with a net decrease of 62 during the period.

More attention should be paid to the world clothing shoes and hats net.