The Creative Spirit Of "Jay Bonnie" Created By China "Metamorphosis"

The "A JIE BANG NI" children's clothing of Zhejiang ajbonni Clothing Co., Ltd. is experiencing unprecedented changes, and the solid wings of ajbonny are growing up gradually on the banks of the Qian Tang river.

Once upon a time, our team, associates and suppliers were faced with many crises. However, we went hand in hand to overcome difficulties and advance towards the distance in our hearts.

Once upon a time, we took the "Armani in children's clothing" as our vision. We hope to create a completely new way of life for our children. We have a firm dream and we are always on the road.

On the way forward, we did find many unexpected and unexpected changes.

Some parents said that the children had changed after wearing the clothes of ah jbonny, and the children became more optimistic, more confident and more flexible.

Yes, this is what we pursue "childhood heart, future type".

As a brand of China's local fashion children with nearly twenty years of accumulation, it is also hard to avoid the impact of the mobile Internet boom. It has experienced the powerful reshuffle of the market in the 2015 and 2016, and the strong impact of the online. Under the offline terminal stores and offline operators, the brand is facing a sharp decline in the market share, and the brand pformation is imminent.

At the end of 2016, the brand of AI jbonboni put forward the need to pform in the face of difficulties.

First, the product style: mainly based on "leisure sports style".

The rise of the national sports movement, the rise of RunningMan and daddy's programs, the rise of the new generation of consumer groups (80 after 90 young parents), sports and leisure products have become the mainstream of consumption, so A JIE BANG NI in the product design, the direction of rapid change, the main leisure sports series: follow the trend, full of personality, but also without loss of simplicity, to further narrow the distance with consumers.

Provides solutions for different scenarios:

1, attend formal occasions banquet formal matching

(high street, gentry, princess style)

2, brothers and sisters series collocation

3, holiday leisure mix and match wind

4. Leisure mix and match.

5. Freshmen's college admission.

6, holiday party mix and match wind

Two, the pformation of sales mode: from the previous affiliation sales mode to the joint sales mode.

We are committed to building a new joint venture mode.

Create a new experience space! One to one training, guidance and service, to realize the interconnection between shops and stores, and join hands with franchises to open up the new retail business mode.

The brand of the Jay Bonney brand is pformed from brand agent and affiliation into a risk sharing mode. The original order system is pferred to the company's distribution system, the customer takes the cost of shop and personnel, the company takes the inventory of goods, and divides it into monthly sales according to the sales amount. On the basis of sales cooperation, it reduces the risk of customers, and the brand operators cooperate with the consortium to win the future.

Three, create scene consumption venues.

In May 2017, ah jbonboni launched the sixth generation image store (Jiande store), integrating into the "slow life" concept in the fast-paced living environment, creating a strong breath of life, creating a comfortable and comfortable consumption experience for customers.

Ah Jay Bonnie New District store has a different style of design. The combination of plain cement and logs allows children to find more fun in a simple natural environment.

The personalized fitting curtain and the minimalist cabin provide a room for imagination.

The display in the store is integrated into the life scene, providing children with different dress requirements, bold and free way of matching, and creating more possibilities for fashion wear.

Everything is explaining the way of life of ah Jay Bonney!

Daily activities of store operation:

1, festival thematic paternity activities;

2, VIP exclusive birthday party;

3, soft clothing layout outstanding family and family ties;

5, VIP exclusive Festival benefits;

Four, joint online and offline linkage

The introduction of the third party Internet "contact" APP platform management system, to achieve online access, offline experience, online and offline pactions, truly online, offline integrated operation and operation, and quickly realize the terminal store "three links" management: information, membership, commodity link, in 2017 and offline joint customers, together to open "

"Business model.

Through progressive layers, the first phase through weekly online spike, let more consumers experience convenient online and offline operation.

Let customers worry, let consumers worry!!!

Brand, customers, consumers seamless!!!

In 2017, we together, you have management, I have goods, and win win as the ultimate goal, will be able to last!

We will always adhere to the quality and create the "Chinese creation" with the spirit of craftsmen.

Thanks for the support of our associates and our support from the Thanksgiving team. We also hope that the parents of the whole country will come into our shop, pay attention to our micro mall, and experience the "ingenuity" created by the "jenboni" products, so that more children will experience "Metamorphosis", "childhood heart, future type" and "ah jenboni creation".

More

Please pay attention to the world clothing shoes and hats net.