Can Metersbonwe Still Take The Unusual Road?

Under the tide of the Internet, there are some

Some are on the rise, some are on the decline.

(hereinafter referred to as "American bond") lingers between the two.

After a series of crises such as the continuous withdrawal of stores and the aging of brands, the United States and the United States once launched a brand promotion conference in Shanghai, and released five brand new brands to try to create a new brand series. Leisure, fashion, street, minimalist, and Sen's elements will change the previous leisure style of the United States.

But whether the pformation of the US state can be smooth and whether the brand upgrade can be recognized by the market will remain a difficult problem facing the US.

From a brand that can be used as a date to wear out, to be understood as "street goods", the bumpy American state has always wanted to return to the glorious days of "not taking the unusual road".

Behind all kinds of actions, the United States will return to its original intention, upgrade the main business brand, and enhance the brand influence with big data.

According to the world clothing shoes and hat net, in the last few years, online shopping has risen, and the United States has launched an Internet platform such as state purchase, fan and so on, and has made bold explorations in O2O, cloud gate shop and big data application, but these initiatives did not enhance the company's performance.

"We decided to return to the main business, return to the real needs of consumers, do a good job in products, do a good job in the past few years, impulse, confusion, dislocation gradually corrected themselves, wake up their own."

Zhou Chengjian, the founder of the brand, admitted.

And many of them started in the 90s of last century.

Like the brand, the United States is suffering from the impact of the structural adjustment of China's retail channels. The traditional street shops and department stores gradually lose their flow and drag their achievements.

For today's hot new retail, Zhou Chengjian believes there is no difference in the nature of retail.

"No matter new retail or old retail, the essence is retail.

The essence of retail is to do a good retail experience for good brand products, 40 years ago, today, so is the future.

Zhou Chengjian believes that nearly 4000 retail terminals in the United States and around the country have a total area of over 1 million square meters, and the number is increasing.

At the same time, through the great efforts of previous years, the United States and the United States have opened up online and offline to form a complete Internet consumer shopping experience, and physical channels have long been spread all over the country.

The United States will tell consumers of millennial generation with upgraded product mix and differentiated shopping experience: there may be more cool choices than UNIQLO or Muji.

According to the world clothing shoes and hats net, the US Metersbonwe brand will change from a single leisure style to five styles, with a brand new image and product to meet the needs of the new generation of young consumers.

Smith said that lean retail management has brought about immediate results.

In the tapping of potential shops, the use of space to get 30% to 50% of the upgrade, is expected to bring 20% - 30% of the relevant store growth this year.

In the future, the United States and the United States will take all the relevant initiatives into full play, and continue to adjust the layout of the channel, not only in the second tier cities, but also in the 345 tier cities, and gradually move to new retail channels such as shopping centers.

Insiders say that the above changes are not only passive oppression by external forces, but also the active pformation of internal changes.

In terms of the environment, ZARA, H&M and other fast fashion brands are constantly eating into the Chinese market. The past glory of the brands such as the United States and Bon has become a history, gradually being marginalized by consumers and the market. From inside, the pressure of American States is increasing day by day, the unattractive reports, the second tier cities are closed continuously, and the aesthetic needs of young consumers are changing.

How much expectation can the outside world leave to the outside world?

According to industry analysis, today's online shopping is developing rapidly. Focusing on offline market and returning to physical retail is a bold strategic decision made by Smith Barney.

If the United States can do well in the digital lean channel management, provide a good offline experience and cooperate with excellent brand and product mix, it can still take the lead in the upgrading of domestic residents' consumption and have the opportunity to challenge its international brand.

Zhou Chengjian said, "as a retail veterans, I hope that with my own lessons and experience, we can move out a new retail channel for the US and the national clothing brands in the Internet era.

Although it may be far from success, I think that if we grasp the essence and stick to our original mind, we will not be afraid of no future.

More interesting reports, please pay attention to the world clothing shoes and hats net.