L'OREAL Group'S Professional Beauty Brand Decl E Or S Will Be Reorganized.

Paris L'OREAL group is a world-famous manufacturer of cosmetics L'OREAL counters, founded in 1907.

All kinds of cosmetics sell well all over the world and are popular.

In addition to cosmetics, the group also operates high-end consumer goods and is engaged in pharmaceutical and dermatology research.

The world's largest beauty products group L 'Or e al SA (OR.PA) L'OREAL group's professional beauty brand Decl e or s will exit the US market, indicating that only 3 years after joining the company, the brand will be reorganized.

According to the spokesman of Decl or, the US business of Decl e or will end in the end of June. At present, the sales point of the brand American market is about 350, which accounts for a small proportion of the 10000 global sales outlets.

Market analysis considers Decl e or

The reasons for this brand's quick decision to withdraw from the US market are the low awareness, low sense of existence and the more flexible operation mode of their French parent companies.

Decl e or joined the French company in 2014. L'OREAL Group paid 230 million euros 3 years ago.

Competitor Shiseido Co. Ltd. (4911.T), Shiseido group group acquired two French professional skincare brands Carita International SA and Laboratories Decl or or SAS.

In the trading statement, the French company said Carita and Decl or or earned a total of about 100 million euros in 2012, making it the second largest professional skin care brand in the beauty salon, spa and salon market, which were stationed in 56 and 80 countries and regions, including Japan.

On Monday, L'OREAL group also announced that one of its major shareholders, Nestl SA (NESN.S) Nestle group, is under pressure from radical investors and may sell shares of French companies held by them.

The US hedge fund Third Point LLC, Daniel Loeb's hedge fund, bought 1.25% of Nestle for $3 billion 500 million, even though its shares are small. But in view of the market value of Nestle, the deal is still considered one of the biggest bet on European capital by US capital.

Trading stimulus L "Or" Al SA (OR.PA) shares of L'OREAL group rose sharply on Monday. The deadline was 4.20% AM for France at 11:23 local time. The company's share price rose by 196 to 197.15 euros, and the highest value was 197.15 euros, hitting a 52 week high.

At the price of 196 euros,

The market value is about 109 billion euros, while Nestle group owns 23% of its value, which is worth more than 25 billion euros.

The news was mentioned in an open letter Sunday night by Third Point LLC to its shareholders.

Lili Eug ne Paul Louis Schueller, the founder of L'OREAL group, made a 10 year agreement in 2004 by the Liliane Bettencourt Bettencourt, the Lili Ann and the Nestle group. The agreement stipulates that both parties have the right to freely sell L'OREAL shares to the third parties after the 10 year agreement is concluded.

In March 2014, L'OREAL announced that it would repurchase 8% of its shares from Nestle group with 6 billion 500 million euros, including Nestle group's 21 million 200 thousand stake in L'OREAL group, which will be traded for 50% stake in Galderma Pharma SA, while L'OREAL Group paid 3 billion 400 million euros to Nestle group to buy 27 million 300 thousand remaining shares.

Galderma Pharma SA is a joint venture between L'OREAL and Nestle, which accounts for 50% of all shares.

After the completion of the paction, Nestle group's shareholdings for L'OREAL group decreased from 29.4% to 23.29%.

The world famous cosmetics brand mainly produces hair dye, hair care, make-up and skin care products.

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With its outstanding product research and development background, the first-class pharmaceutical laboratory and dermatology center is located in the global research and testing center, so that it continuously produces high-quality research products that meet the different needs of the global consumers.

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