Consumer Purchasing Power Of Second-Hand Luxury Goods Is Changing.

According to the world clothing shoes and hats net, all kinds of second-hand

More and more popular, the volume of turnover in the secondary market is rising, but this phenomenon is luxurious.

The traditional high-end retail industry, which has always relied heavily, has had an impact.

Alexis Clarbour Clarbour, head of Portero.com, a luxury consignment website, said: "consumers have begun to reconsider the value of luxury goods over the past four or five years.

More and more consumers consider buying luxury goods as an investment. When the luxury goods purchased increase, consumers will consider whether to sell them or not, and earn profits from the difference.

Of course, these luxury consumers are not customers seeking cheap goods. In a sense, they are real luxury seekers.

At present, the average selling price of luxury goods on Portero website is US $2200, among which the most popular brand is Herm s (Hermes).

Besides handbags, the second-hand market of watches is also growing.

Hamilton Powell Powell, founder of Crown Caliber, a second hand luxury goods and watch sales website, said: "like buying second-hand cars, consumers are starting to buy second-hand watches. These second-hand products certified by relevant agencies or consignment sites are actually a cost-effective choice."

The rapid spread of Internet information is an important factor in the rise of luxury consignment websites.

The Internet provides a more convenient channel for consumers to understand the popular styles of handbags, watches and sports shoes, so that they can make better investment decisions in the field of luxury goods.

For such consumers, it is better to buy luxury goods online instead of being sold by luxury store salesmen because they are very aware of their own.

Demand and commodity investment value.

Hamilton Powell said: "it is undeniable that the promotion of education is also one of the reasons for the rise of the" second-hand market ". Consumers nowadays are more of a shopping judge.

At the same time, compared with all kinds of new models, classic second-hand luxury goods are more popular.

Just like the old generation Hollywood superstar Cary Grant and today's American star Don Draper, the image of a gentleman on screen.

Classics have always been deeply rooted in the hearts of the people.

Under such a mode, some consumers begin to want to know more about luxury brands by contacting classic styles, and then become lovers of classic retro collectibles.

Sneakers are also popular products in the secondary market.

Sports shoes are not luxuries in the traditional sense, but their resale prices should not be underestimated.

Not long ago, Forerunner Ventures, a venture capital firm who invested in Warby Parker, a well-known Internet eyewear brand, invested in Stadium Goods, an American sporting goods consignor.

Forerunner founder Kirsten Green said: "at present, the entire second-hand market is changing. Many of the sneakers originally sold in the mall are now moving to online sales."

Online luxury goods trading platform is also trying to eliminate consumers' worries about counterfeit products.

Websites such as Portero and Crown&Caliber provide 100% authentic guarantee for products sold so as to ensure the normal operation of the website.

Hamilton Powell points out: "in view of the growth of online jewellery and watch market, we believe that consumers' online shopping experience is more comfortable than that of physical stores."

Crown & Caliber sales increased by 70% over the previous year in 2016.

Alexis Clarbour added: "we attach great importance to the reputation of Portero.com website. Since its establishment in 2004, Portero.com has been aiming at selling consumer confidence in luxury products.

Compared with new stores, such as Herm s Birkin, it is more likely to be purchased on the second hand luxury consignment website.

At present, most luxury goods sold on eBay are new, but eBay has also begun to deal with second-hand luxury auctions.

Later this year, eBay will also launch an extension authentication program called "eBay Authenticate" to attract more second-hand luxury consumers.

More interesting reports, please pay attention to the world clothing shoes and hats net.