Fast Fashion Brands Have Access To Alipay Mobile Payment Upgrade Trend

It is reported that recently, H&M announced that it began to access mobile payment from New Year's Eve.

That is to say, the first 85 H&M stores can use Alipay to buy and buy.

According to the world's clothing shoes and hat net's understanding, at present

That is, ZARA, H&M, UNIQLO (UNIQLO), MUJI, GAP, M&S, C&A, UR, FOREVER21, MANGO and so on have been comprehensive.

Alipay's ability to buy and buy has been extended from online to offline.

H&M released the group's December earnings report. According to local currency, H&M group's tax sales in December increased by 6% over the same period last year.

Just last month, H&M China opened stores in 8 core cities of the country, including Alipay's base camp:

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It is not just H&M. In the past year, fast fashion and light luxury brands have gradually increased their understanding of mobile payment, and have access to Alipay.

"What we embrace depends on what users like, especially what young customers like," said an official of the China brand of an international fashion brand. "Often, when young customers ask for cash, can they use Alipay to pay for them? Alipay receives money very quickly and basically does not have to queue up."

In short, it is "convenient" and "cool".

In fact, from 2015 to 2016, ZARA, H&M, UNIQLO (UNIQLO), MUJI, GAP, M&S, C&A, UR, FOREVER21, MANGO, NIKE (Nike), Adidas (Adidas), Hai Lan home, Semir, Metersbonwe and so on all have access to Alipay, that is to say, in the popular fast fashion and clothing brands, most of them have caught up with the trend, and have been on-line mobile payment.

Not only fast fashion and clothing, but also Alipay, such as Sephora (Si Fulan) and INNISFREE (sweet Poetry), and mobile payment makes these fast fashion brands more suitable for urban life and younger generation's pace of life.

In terms of luxury goods and light luxury brands, CHANEL, Chanel, Dior (Dior), BVLGARI (Bvlgari), M&K, COACH (COX) have caught up with the trend of mobile payment.

Alipay said that access to Alipay is the first step in offline store cooperation. Next, Alipay will also provide a series of "value-added services" for the overall solution.

For example, to open up a membership system for merchants, to achieve "payment as a member": quickly convert stores to pay customers to be valuable members, to get through online and offline, and to deposit membership data, so that members can understand their members better and achieve fine operation and precise pull.

At the same time, Alipay also provides great autonomy to merchants: providing platform from operation, recruiting new products, using users, and activating links, so as to diversify the operation and bring more sales opportunities, as well as flowers, flowers, stages, electronic invoices, electronic tickets and so on.

"These are not only convenient for users to settle accounts, invoices, manage their own consumption information, but also facilitate businesses to better understand users, open up membership systems, and provide more personalized services.

From a broader perspective, it promotes paperless office and has some environmental value.

A fast fashion brand seller said that after accessing Alipay, Alipay's usage rate was 90%.

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