Andemar'S Pace In The US Is Slowing Down.

2016 quarter third quarter earnings report was released.

This is the lowest growth season for the company in the past six years - the main reason is that

America's pace is slowing down in its largest regional market.

The company's share price fell 14% to 32.6 dollars, while the brand's overall stock price fell 31% in the past 12 months.

In the first quarter, Under Armour net revenue increased 22% to $1 billion 470 million, of which the US market grew 16% in the third quarter, and the company reiterated its annual revenue forecast of 49.25 billion US dollars.

It is reported that the main reason for the decline in sales of Under Armour in the United States is that the Sports Authority, a local sporting goods chain, has closed down.

As a result of the failure of the Under Armour retail end, the gross profit margin of the brand dropped from 48.8% to 47.5% in the quarter, and many of the discount sports products originally sold in Sports Authority were hoarding, so the company had to increase sales promotion efforts.

In a later conference call, Under Armour CEO Kevin Plank stressed that "this does not mean that we are losing money and we are moving forward."

He further pointed out that today's sports apparel industry is facing fierce competition, and that the recent signing of a number of university sports equipment sponsorship contracts dragged down the marketing costs of the quarter.

Plank believes that the company is focusing on three things: "rapid development", strengthening retail operations and selling more shoes.

Thanks to the strong demand for new Slingform, Bandit 2 and training clothing, the company's overall revenue growth can still be maintained at a level of 20%.

Among them, sales of footwear increased by 42% to 279 million dollars, mostly due to the appeal of NBA star Stephen curry.

At the beginning of the new season of NBA, the 3 generation will also be on the market soon.

Especially in the emerging markets such as the Greater China region, CEO Kevin Plank said in a statement: "as the presence of Curie, brands remain strong and resonate in emerging markets."

In the 9 month, the Chinese Bank of Kuri is an important marketing activity of the brand this year. In the past year, Under Armour has opened more than 100 new stores in China.

At the same time, as a leading high-end professional sports brand, Under Armour is also trying to expand its territory. In the third quarter of the two major events for the company, except for the completion of a counterattack in Rio Olympic Games, Phelps's UAS series (Under Armour Sportwear), which was released in New York fashion week, announced that the brand entered the field of sports and casual wear formally.

Here, not only Nike and

To occupy the market, it may also need to compete with the fast fashion brands such as UNIQLO and H&M.