The Business Model Of Yi Bang Has Been Verified.

In recent years, more and more people have begun to favor the dress code of "tailoring", hoping to customize their clothes according to their stature, preferences and occasions.

In the model of ybong, it collects the front-end data of customers through the team of self built volume consultants, and chooses the light operation mode to cooperate with the factories in the back-end production and supply chain.

In December 2014, the clothing company was founded to integrate Internet thinking into high-end garment customization.

Yi Bang people do not set up offline stores, through free booking consultant door, to provide consumers with cost-effective, best customer experience clothing custom services.

The price of clothing is less than half of the traditional custom-made price. On a professional basis, a garment requires consultants to carry out 19 body parts and a total of 26 data volume. On the service, free consultant door-to-door service is provided.

As the first batch of door-to-door volume platforms, the business model of Yi Bang has been verified.

In September 8th, the costumes announced that it had completed tens of millions of RMB A financing, led by the competitive world, and the last round of investor Wu Jiong and investment.

The financing mainly has two uses: on the one hand, continue to expand the network and the construction of the service team; on the other hand, strengthen the input to the information system, and carry out the IT upgrade.

The price of clothing is less than half of the traditional custom-made price. On a professional basis, a garment requires consultants to carry out 19 body parts and a total of 26 data volume. On the service, free consultant door-to-door service is provided.

As the first batch of door-to-door volume platforms, the business model of Yi Bang has been verified.

The consultant will bring two samples of clothing, a Ipad and a white suitcase to the customer. The trunk contains 8 fabric books, tape measure, middle waist horizontal belt and shoulder tilt meter.

Through these tools, you can measure 19 parts of the body that you need for a custom dress, a total of 26 data.

In addition to the custom size, customers can choose fabrics and styles, and even choose their favorite buttons, collar and sleeves. They can also embroider their names on their cuffs.

Next, volume consultants only need to upload data to the system backstage, and customers can receive clothes within 7 working days.

It takes two hours for the general offline clothing custom shop, and the whole process of the clothing company takes only about half an hour.

According to the data released by ybong, at present, the number of people appointed by ybong has exceeded 58000 people. The coverage of the city has expanded from last year's "northern Shanghang" to 75, and the dress consultant has increased from 20 to 115 in about half a year.

Yi Fang CEO Fang Qin introduced, "sales in the first quarter of this year have surpassed the overall situation last year, and the year-on-year performance is about 30 times that of last year".

Online data show that the potential market space of private custom clothes has reached 100 billion level, in addition to existing e-commerce platform such as Evo customization, ANDwow, such as wedding birds, YOUNGOR and other traditions.

Also enter the address area.

Personalized and customized consumption has replaced the wave consumption and become a new consumption trend.

"If manpower is more abundant, we believe that the development speed of the people in the clothing industry is far from that."

In the next stage, the company will launch the "Yi Bang Ke" scheme in late September, and recruit 1000 part-time teachers to solve the shortage of dress consultants before the end of the year.

Unlike existing dress consultants, "

"To optimize the overall requirements for consultants, streamline training courses and assessment contents, shorten training posts from one month to the next week, improve efficiency, and integrate part-time forces in the community to provide volume service and collocation suggestions for customers.

These part-time workers can not get the company's order at the beginning, but they need to find their own customers.

"We provide a volume consultant sharing platform, similar to trickle step."

After training for a short time, Yi Bong Ke can build a tourist source and complete the volume service according to his resources.

Until they have enough experience, Yi Bang will take the initiative to do the system dispatch.

stay

In the field, competitors are emerging one after another.

Fang Qin said frankly that the company encountered two major problems in its current development and that more efforts should be made to stabilize the market.

First, the customized market needs education.

Whether to buy clothes or customize? 4 of the development of the industry is making private customization no longer a waste of time, energy and money.

But the education market and the consumer's habit of customization need more input.

However, the volume standard of the whole industry is not uniform.

No matter from online to offline, from traditional stores to Internet providers, there is no uniform standard requirement for volume technology and volume division, resulting in uneven customization effect on the market.

Fang Qin thinks this is only a matter of time. "I believe that 10 years later, people will be accustomed to customizing clothes as they are accustomed to buying online."

Two, the supply chain needs to be changed.

There is no physical store, no inventory is the advantage of Yi Bang people.

The clothes people who work with the industrial 4 factories only need to provide customer data.

But it is unavoidable that product quality can not be controlled in time.

The Iban thought two ways to change.

One is to improve the supply chain system by recommending excellent suppliers to learn from the 4 major factories in the industry; the other is to get involved in the supply chain, not only to provide orders, but also to direct to the factory in the form of cutting pieces (according to the design drawings of clothing and customer data, tailored and unsewn clothes).