The Bucket Rule Of Mansur Gavriel Is Worth Learning.

"In the world of bags, there are always some companies that explode overnight.

But I have been doing this for 22 years, and Mansur Gavriel is a new phenomenon.

Consumers want to put their names on the list of candidates. They have been sold out before they have been put on the shelves.

At the beginning, Steven Alan, owner of Mansur Gavriel's boutique, hoarded.

Steven Alan is an American designer, and also runs showroom and multi brand boutiques.

After meeting the two founders of an art exhibition and Mansur Gavriel, Steven Alan became their first customer.

In 2013, the Rachel Mansur and Floriana Gavriel, which was designed by the school, set up a niche brand of Mansur Gavriel, after the first sight. The first style of the market is the most popular bucket bag and a handbag.

Kirsten Dunst, Alessandra Ambrosio, Miranda Kerr, Susie Lau are all fans of it.

Two years later, there were more than 5.6 people on Lyst alone to grab the bucket of Mansur Gavriel, which is 30 times the demand for other bucket packages.

In May 2015, when Mansur Gavriel launched a black Mini backpack, it sold out in just 6 minutes on Refinery.

From a commercial point of view, Mansur Gavriel now has been able to adjust the market supply by using retail skills and social media marketing.

"Once everyone can buy something, it will become worthless."

Street photographer Tommy Ton said he was responsible for shooting the 2016 spring and Autumn Festival for Mansur Gavriel.

"In the world of bags, there are always some companies that explode overnight.

But I have been doing this for 22 years, and Mansur Gavriel is a new phenomenon.

Consumers want to put their names on the list of candidates. They have been sold out before they have been put on the shelves.

At the beginning, Steven Alan, owner of Mansur Gavriel's boutique, hoarded.

Steven Alan is an American designer, and also runs showroom and multi brand boutiques.

After the meeting between an art exhibition and the two founders of Mansur Gavriel, Steven Alan became the first customer of both of them.

"I remember that they asked me if I could see it before all the designs were completed, and then I would finalize my feedback.

When I saw their works, I was moved. "

Steven Alan said.

In addition, Mansur Gavriel has won the most prestigious boutique store Bird and Creatures of Comfort in the United States.

The founders rarely speak directly about how they make their business.

1., follow the aesthetic of the times and take a simple route.

When Mansur Gavriel was just on the market, the accessories market is going through a trough.

The old It bag are still in style, but it seems to have been the style of the last century. For example, the design is more complex and conveys some exaggerated signals.

An important question discussed in the market is whether "a new generation of young consumers prefer the design of Logo?"

"Consumers wore more and more simple clothes and were more interested in objects with longer service life."

Erin Walsh, a stylist, said her customers include American actress Kerry Washington and Maggie Gyllenhaal.

"Mansur Gavriel is the perfect combination of fashion and function.

It's beautiful, but at the same time, it's approachable.

Brooklyn boutique Bird Jen Mankins said.

The design of Mansur Gavriel conforms to this simple aesthetics, and its price is 1/7 of the luxury bag.

That is to say, Mansur Gavriel wants to provide products with simple design, good quality and durable products.

Now, similar ideas can be found in some emerging niche brands, at least aesthetically, there are some similarities in the production of Evenlane garments.

"Rachel Mansur and Floriana Gavriel are great designers and powerful businessmen.

They are very good at controlling the channel. "

Steven Alan said.

Mansur Gavriel strictly controls cooperative retailers, choosing only a few high-end boutiques and department stores, such as Barneys New York, Bergdorf Goodman and Colette, and also restricts the supply to them.

In addition, it chose the cooperative electricity supplier is also very cautious.

"Because the price of Mansur Gavriel bags is more affordable, we get more goods than C bag line."

"But at the same time, you can sell more," said Brian Bolke, the boss of Forty Five Ten, a famous boutique in Dallas.

If you take a look at Mansur Gavriel's Instagram account, you will find that the brand is displaying products with relatively unknown models.

At the same time, the products are brightly colored and take natural colors. Sometimes there are flowers and plants in the catalog.

But there will never be any personal information about two designers.

"They say this brand can highlight authenticity.

"Shira Sue Carmi, founder of fashion brand consulting firm Launch Collective, said.

On the contrary, Mansur Gavriel has been talking about product stories, such as Mansur Gavriel, which has made the former neutral interior decoration more colorful.

"This provides consumers with opportunities to create some personal styles.

At the same time, it ensures the authenticity.

Diana Kim, Comedy boss of Portland boutique said.

It seems that Mansur Gavriel has become a new generation of It bag. Of course, it does not have the luxury characteristics, which makes it not quite the same as that of Birkin.

In general, Mansur Gavriel built a burst with a bucket bag and then evolved into a style.