"Watching And Buying" Is Well Received By Online Shopping Women. "Taobao Live" Is Really High.

Goddess Liu Yan and fans simply communicate and sell countless lemon slices. Male god Wu Chun sells 1 million 200 thousand yuan milk powder in a few words.

Zhang Da Yi, the owner of the store, sold a shocking 20 million yuan in two hours. Even the beautiful female anchor could sell hundreds of thousands of eggs to the farm farm.

If you are crazy about online shopping, you should be familiar with the Taobao live broadcast of Taobao mobile.

And the above cases are clear to heart. This traditional TV shopping derived live broadcast not only skips off the traditional TV shopping experience that only nine blocks nine rush to call the hotline, and leads you to buy and buy the loser anchor.

After being dressed up, Taobao hosts sell their products through live broadcasting platform while chatting while fans are watching the live broadcast while holding the cell phone.

According to Taobao Mobile's official introduction, Taobao's live coverage includes a range of men's and women's wear, home skilled craftsmen, maternal and child products, and global sales.

Consumers can directly watch the global panhandyman's duty-free shops through the mobile phone platform, and shout warmly at the Eiffel iron, buy in the streets of London, and buy the products recommended by the anchor directly after watching the live broadcast.

Taobao Mobile's current audience is about eighty percent women, and the peak of watching live is between 20--22 spots per night. It is also the best time for fans to place orders.

According to official data released by Taobao, Taobao's live broadcast has been operating since March of this year, so far, tens of millions of users have been watching live broadcast, and the number of anchors has been broken through to thousands of people in a superimposed way, and more than half of its live broadcast has 90 of the online shopping capacity.

After being dressed up, Taobao hosts sell their products through live broadcasting platform while chatting while fans are watching the live broadcast while holding the cell phone.

According to Taobao mobile official introduction, Taobao live coverage includes men.

Home skilled craftsmen, maternal and child products, global sales and so on.

Consumers can directly watch the global panhandyman's duty-free shops through the mobile phone platform, and shout warmly at the Eiffel iron, buy in the streets of London, and buy the products recommended by the anchor directly after watching the live broadcast.

Taobao Mobile's current audience is about eighty percent women, and the peak of watching live is between 20--22 spots per night. It is also the best time for fans to place orders.

According to official data released by Taobao,

Since its operation in March this year, the number of users watching live broadcast has reached tens of millions, and the number of anchors has increased to thousands of people in a superimposed way, and more than half of its live audience has 90 of the online shopping capacity.

The official said that in addition to the ordinary sellers, there are many Internet Celebrities and some well-known stars who are participating in live broadcasting. The purpose of this is to promote products in a wider range and enrich the content of live broadcast platforms.

It helps merchants to pform the products mentioned in the live content into user's buying behavior faster and better.

Good anchor, conscience is more important than face.

With the official attention and function optimization constantly, how to make the live broadcast process more smooth, add beauty filters and other functions, and how to decorate the live environment and the layout of the scene, and the Taobao live platform is more vivid under the joint exploration of the official and the daring people.

With the official launch in March, Taobao's live broadcast has been growing rapidly in many live platforms such as thunder. After that, many new figures and records are constantly refreshed.

Including the number of fans watching the live broadcast, the efficient conversion rate and the happy turnover of merchants.

At the beginning of the year, officials invited many stars and net red to test the number and conversion rate of the audience. However, the biggest expectation is to make direct communication between merchants and consumers through live broadcast.

But in fact, with the gradual growth of live broadcast, the quality of products recommended by people when they broadcast live is beginning to be valued by consumers. Many fans say that they will directly take pictures of the products recommended by the payment anchors when they are watching the live broadcast.

So online shopkeepers and daring people have strong interaction ability and commodity recommendation ability while they are broadcasting live, but we also expect that the products recommended by anchors are of high quality.

Daring people who have both face value and ability to identify commodities are everywhere in Taobao's live broadcasting platform, and many of them are successful in pition from the Amoy girls era. The naughty girl is a hanger economy. Fans used to understand the products by introducing pictures and texts of Amoy girls, and now, through more authentic live interaction, they can inspire consumers' herd mentality.

"Not necessarily good-looking, but must know products, know how to distinguish authenticity and quality" this professional skill is more necessary for anchors.