Taiwan Children'S Wear Market Enters The Spanition Period, The Five Major Local Brands Are Operating Hard.

Taiwan has more than 30 billion business opportunities. Children's wear The market has entered the spanition period, with fewer children. Fast fashion , Sportswear In the rush to eat, the five major brands of children's clothing are becoming more and more difficult to operate. Including the end of byes, children's wear brand leader Li Ying house has changed from this year's spanformation from the small shops that spread all over the community to the shrinking shop mode. It is estimated that there will be at least 50 stores in 2 years, the number of contracted stores is about 20 this year, and the world of love has been shrinking to nearly 50 in the past five years. As for Chicago and Why&1/2, the development of compound stores is mainly based on department stores.

According to the statistics of Euro Monitor in 2014, the output value of children's clothing in Taiwan was about 30 billion yuan, and the annual rate of reduction in Taiwan was estimated to be about 35 billion yuan. In 2018, the price of children was increased by about 35 billion yuan. The price of children's clothing increased greatly from clothing, housing and entertainment. The growth of children's clothing market was still related to the relative increase in consumption of neighboring commodities, while most of the local children's clothing brands were concentrated on clothing sales. But fast fashion, from the first year of UNIQLO, ZARA, GAP, H&M and even Muji, immediately realized the power of Taiwan children's clothing consumption, and at the same time, the main force was placed in children's clothing, and GAP even contributed from children's clothing.

The love world even sold some of the independent stores in the seasonal stores. One industry pointed out that the overall market of children's wear is increasing, but the sales volume of local brands is much diluted. Wang Guocheng, general manager of Taiwan, pointed out that there are 130 stores in the city of Taiwan, and 310 sports outlets such as open for kids and so on. In the first half of this year, the entity stores in Hong Kong have been downsizing, including three small shops becoming a big shop. The original quarter has been estimated to shrink 50 shops a year. However, there is still a lot of capital expenditure to shrink and expand into large stores. The expansion of children's clothing business scale is not only fast fashion shop, sports leisure disc and quality dish are also being grabbed. The children's clothing stores, which originally stood in the streets and lanes, have been selling discount promotions nearly three years.

Wang Guocheng said that the entity shop, like the electricity supplier, can't sell goods only. Taiwan's spanformation into a big shop can make half of the shop as a community children's exchange information center or an experience venue. Through the 200 thousand members of the whole entity shop or about one hundred thousand members of the electricity supplier, the new marketing pattern will be brought together, so that Li Ying Fang will become the center for sharing childcare among different regions. The experience shop will also be postponed to the fourth quarter in the third quarter.