Clothing Enterprises Get Together To Launch Smart Clothing

Internet public chip harvest three times deposit

Not long ago, well known native land

Brand seven cards, launched a platform in Jingdong's "sharp cargo" platform.

Crowd raising activities were reacted enthusiastically.

At present, the smart clothing has been raised by more than three times its expected target.

Since the launch of the event, many people have been concerned about it, and many people are directly asking for advice on related purchases and use.

It is reported that as early as last May, Qipai opened the intelligent fashion laboratory, planning.

Smart fashion strategy deployment.

The laboratory has assembled a group of top designers and intelligent equipment suppliers, based on thirty-seven years of precipitation, to create "good-looking, good wear, good function, good intelligence, good technology".

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According to Jingdong's information, smart fashion jacket is the main fashion business travel route. It has intelligent Bracelet equipped with apple, Android and Bluetooth, multiple concealed pockets and a variety of removable portable devices. After folding, it can turn into a shoulder bag.

The design can not only liberate the user's hands, but also be suitable for many occasions such as leisure office and so on.

A variety of functions of clothes can really make business travel "light".

The clothing also has health monitoring, safety and anti lose functions, to remind sedentary business people to pay attention to their health.

Speaking of

Intellectualization, people remember vaguely, as early as last year, another local clothing brand.

Install and promote 3D fitting mirror in their own stores, laying in advance in the direct store, enhance user experience by using intelligent terminal, and conduct big data research and mining.

In the twenty-third China International

At the fair,

This 3D fitting mirror has attracted the attention of many exhibitors.

People stand in front of the machine and quickly change their clothes through the waving of their hands.

Moreover, the intelligent terminal can also integrate financial, paction, production control, inventory management and other systems to achieve multi-function intelligence.

except

,

Not long ago,

The first intelligent store is also officially open.

It is reported that this intelligent store integrates shopping, entertainment, leisure, wisdom and experience.

In addition to tentacles for men's wear, consumers can try the "storm mirror" installed in the store to achieve easy selection and try out, through the computer screen in the fitting room, to achieve "call clerk", "dress matching" and other services, and also through the background to understand the clothing's marketability.

Intelligent growth into new profit growth point

In recent years, the retail industry has been getting worse and worse by the impact of the Internet.

Even so, domestic men's wear brands also can not avoid the trend of declining performance.

In order to reverse this situation, many

Brands are taking actions, and intelligent experience is one of their directions.

Research firm Tractica LLC has said that from 2013 to 2016, world intelligence.

Sales in the market will increase by nearly US $600 million.

According to Gartner's report, intelligence

Shipments are expected to grow from 26 million frozen in 2013 to one of the largest in the field of smart wear.

In the future, smart clothing will become the next outlet for wearable equipment development, and it will bring new challenges and opportunities for the pformation of traditional garment industry.

Up to now, there are quite a number of markets.

Smart clothing such as corsets can be used to measure biological signs. In the future, more and more manufacturers will enter this field.

For example, the intelligence of built-in heart rate monitoring function.

Not only is it comfortable to wear, but it can also share heart rate monitoring data with smart devices. Wearers can make fitness plans for their own heart rate through App, and connect them to smart phones and smart watches through Bluetooth.

For example,

A series of sensors are configured. By tracking the movements of the buttocks and pelvis, the steps, steps and bounce height can be tracked during the running of the user, and real-time suggestions on the overall performance of the user and the prevention of injuries are put forward.

In addition, wearable intelligence is also available.

With multiple health sensors, it can be used in fitness and competition occasions, and can be used in conjunction with iPhone and iPad.

The intelligent sport T - shirt can measure heart rate, heart rate change, step number, calorie consumption and respiration during the day. In the evening, it can track sleep and environment, including sleeping posture, heartbeat and breathing activity.

The possibilities of the future will be unlimited.

Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, told reporters that many manufacturers have begun to expand their target audience to fitness enthusiasts.

It will probably become the future of wearable technology.

For fitness wristbands and smart watches, although these devices are light and portable, consumers need to pick them up regularly and then put them on.

If our coat, trousers, socks or shoes have the same function, we can enjoy the convenience of wearable technology without exercise.

Because people always wear clothes, which makes it easier to track their health.

Industry experts say future intelligence

The possibilities are unlimited. Manufacturers can bring wearable devices out of the inherent mode of motion tracking, making them more fashionable and look like ordinary ones.

And accessories, at the same time, have many other functions besides step counting.