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LV Art Director Kim Jone: Cooperate With Nike To Enter Fast Fashion

2016/6/15 16:38:00 64

LVNikeFast Fashion

"LV will be on sale in Nike store" again highlights.

Sports giant

Nike has fully encroachment the fashion circle.

Nike

The time of specific sale and the shops participating in the global sale have not yet been announced.

Nike has never stopped the pace of entering the fashion industry. This cooperation is not the first brand creative director of LVMH group to cooperate with Nike. Givenchy creative director Riccado Tisci has launched a joint design series Air Force 1 with Nike in 2014, and this year they will cooperate again to launch new products.

Joint design

Series.

However, the fashion industry will always wonder why.

Luxury goods

The card will allow its creative director to cooperate with other brands in his own name. The answer is obvious.

Nike

Cooperation will increase brand exposure and gain popularity. Behind this is Nike's global intensive retail network and a wide range of consumers.

In May this year, Forbes released the world's most valuable brand list. Nike exceeded LV to become the most valuable brand in the global fashion industry.

Last year, BrandZ ranked first among the most valuable clothing brands in the world's most valuable brands list. It is worth noting that Nike is not the most valuable one in Nike.

Sportswear

Brand, but the most valuable.

Clothing brand

Nike beat Zara, H&M, Ralph Lauren, Hugo Boss and Tommy Hilfiger first.

Some analysts said that the ranking of Nike reflected the inappropriate name.

Sports & Leisure

"Dress" is rising as a fashion trend, and more importantly, this ranking reflects the ambition of Nike.

With the fashion industry

Movement trend

More and more intense,

Nike

They also joined in the fierce battle without any sign of weakness and announced that they would continue to advocate the strategy of fashion and female consumers and strive to increase sales from 5 billion US dollars to US $7 billion in the next two years.

except

Sports brand

Fast fashion has also become the most active form of fashion retailing in recent years. At the end of last month, the luxury brand Kenzo announced its cooperation with fast fashion H&M, which is the first of LVMH.

Luxury goods

Brand collaboration with fast fashion H&M, in the face of drastic changes in fashion retailing in recent years, may imply.

LVMH

The direction of development is changing.


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