China'S Wearable Device Market Will Usher In A Change Of Quality In 2016.

China's wearable device Market quarterly tracking report, the first quarter of 2016 shows that in the first quarter of 2016, China's wearable device Market shipped 8 million 460 thousand units, an increase of 5.7%. Among them, the bracelet, children's watch, Intelligence Running shoes represent the foundation of wearable equipment growth of 10.8%, smart watches based smart wearable devices decreased by 31.3%. IDC China wearable device Market Research Manager Xiao Jing said: "with the gradual popularization of the consumer awareness of wearable devices in the mass market and the gradual maturity of the segmentation market, China's wearable device market will usher in the development of" quality "changes in 2016, and the market will enter the shuffle period.

IDC believes that China wearable devices in 2016 market The following changes will take place:

The exit and entry of Firms:

In the first quarter of 2016, China's wearable device market data showed that the share of the top five manufacturers has reached 35.1%. The main reason is that with the further expansion of wearable devices in the market segments, the medical, mother and baby will be promoted. clothing Some big brands in other fields have launched wearable products, providing a complete set of solutions to customers through intelligent devices of wearable devices. IDC expects that wearable devices will attract more powerful brands in the future. At the same time, with the market upgrading, a small number of small brands will also gradually withdraw from the stage of history.

3 version of marketing mode:

With the gradual maturity of the market segments, manufacturers are driven by the product of marketing mode 1. To nearly a year 2 of channel driven, online and offline collaborative development. In the near future, the marketing concept of the whole market will be further upgraded to brand and fashion marketing. Especially with a number of traditional watch manufacturers entering the market one after another, wearable devices will be more powerful. fashion Breath.

Further upgrading of product technology:

With user demand for wearable devices increased. Health monitoring, screen display, standby time, voice interaction, mobile payment and other technologies will further enhance the application experience on wearable devices. Wearable devices run independently of mobile phones, and will also enhance user stickiness.

New opportunities emerge in the professional sports market:

Unlike the mass market's demand for health monitoring of wearable devices, smart runner watches for professional runners will further function subdivision as the marathon population expands. And other sports areas, such as golf, tennis, football and so on, will also become a new development space for wearable devices.