The Tenth China Top 500 List Of Brand Names Is Shining.

Recently,

The jury announced the Tenth China top 500 list of brand names.

Anta ranked 117 in brand value of 26 billion 921 million yuan, 361 in 16 billion 52 million yuan in 210 place, XTEP ranked 253 in 14 billion 111 million yuan, and pan, Daly, seven wolves, PEAK, yako, nine Mu Wang, relatives, Qipai, golden deer, noble bird, Jordan and other local enterprises are on the list.

The 500 valuation of Chinese brand value is based on the income present value method, which is based on the profit level of the enterprise in the past three years to speculate on the excess profits that the brand may bring in the future. Considering the characteristics of the industry, market status, brand market status, brand history and other factors, it is not a single factor.

It is understood that the Tenth China brand 500 strong selection campaign was co sponsored by the brand observation magazine and more than 200 agencies in the United Nations.

The 500 list of Chinese brands has a total value of 130536 billion yuan.

It's 26 billion 100 million yuan.

In 2015, the average value of each list was 23 billion 300 million yuan.

In 2014, the average value of each list was 22 billion 200 million yuan.

This shows that over the past year, the brand value of enterprises has increased by more than 12%, a marked increase over the previous 5%.

Brand value mainly includes two aspects: brand sales power and brand premium power. Sales power refers to the ability to sell more and faster than competitive brands at the same quality and price; premium refers to the ability to sell more than competing brands in the same quality and sales volume.

Brand value is ultimately reflected in the profitability of the brand, brand sales and

Change is the result of the change of brand value, so sales volume and profit amount are the most important basis for evaluating brand value.

Besides sales and profits, the factors that evaluate brand value include: brand industry, brand industry status, brand substitution, brand history, brand stability, brand growth, brand influence area and other factors.

Relatively speaking, the shorter the purchase decision time, the greater the brand value, such as fast moving consumer goods; the greater the information asymmetry between buyers and sellers, the greater the brand value, such as the real estate industry; the greater the impact on physical safety, the greater the brand value, such as the pharmaceutical and food industries.

On the contrary, the stronger the brand substitution, the lower the brand value.

Therefore, the same sales and profits of enterprises, because of different industries, brand value difference will be relatively large.