Adidas Greater China Grew 30%

In the Chinese market, Adidas, a German sports giant, has been ranked behind Nike for many years. However, this year's NMD series of shoes has made a great deal of scenery.

Adidas announced its first quarter results as at the end of March.

In Euro terms, the group's revenue grew by 17%, to 4 billion 769 million euros, setting a new record for group quarterly earnings.

However, the reporter noted that his Taylor -

Sales of golf business are still sluggish.

It is reported that after several years of declining sales performance, Adidas is planning to divest several of its golf Brand Company.

The industry pointed out that golf is part of the professional market segmentation, there is a certain barrier, some professional niche brands occupy a considerable market share, for those who are trying to "recover land lost" and intend to become "one brother" Adidas, stripping these companies is undoubtedly a wise move.

"We made a good start in 2016, with a record high in the first quarter."

In an email to reporters, the outgoing Herbert Heiner said so.

Reporters noted that in the first quarter, Adidas group's sales revenue increased by 22% (this is the data after excluding exchange rate factors), while Adidas group's overall sales revenue increased by 10% in 2015.

In the first quarter of 2016, Adidas and

Sales of all two brands in all markets are on the rise. Sales in Western Europe, North America, Greater China, Latin America, Japan and the Middle East, Africa and other Asian markets (MEAA) have increased by two digits.

In the Greater China region, one of its core markets, Adidas's sales revenue increased by 30%.

In view of the strong expected brand growth in the first quarter, Adidas group raised its financial forecast in 2016, indicating that the group's sales revenue is expected to grow by about 15% (previously 10%~ 12%).

A little further, Adidas's market concern is that its Adidas originals NMD brand launched the world's panic buying.

In the view of analysts, this quarter's growth is driven by the new NMD series shoes and the strong performance of classic StanSmith.

Zhang Qing told reporters that Adidas did a good job in several single products this year, and the industry is studying it.

"The nature of its movement has been strengthening, and it is also more accurate in terms of fashion. The product is still king."

Adidas lived for many years.

After that, Andemar, the new Under, was more aggressive and replaced "ADI" as the second in the US market in 2014. For this reason, Adidas has been trying to regain its territory. "Armour"

In the Chinese market, Adidas is aiming at becoming the best sports brand in 2020.

In Zhang Qing's view, Adidas's performance is still phased.

"Now for ADI, it is good that its dedicated football business is heating up in the Chinese market.

Compared with Nike, ADI tends to do more and speak less.

In the combination of sport and fashion, the pace of adimai is larger.

But also because of the genes of German enterprises, ADI needs to strengthen communication with consumers. "