Transformation And Upgrading Of Shenzhen'S Retail Industry Burst Forth New Strength.

The recently released work programme on cultivating new consumption hot spots in Shenzhen shows that Shenzhen will stimulate new industries with new demands, promote consumption, pformation and innovation, and accelerate the formation of new impetus to economic development. "Three ways of interaction" should be promoted.

On the interpretation of the development trend of Shenzhen's retail chain industry held in 2016, Liu Lu, director of the center for enterprise and Market Research of the Comprehensive Development Research Institute, pointed out that the rise of Shenzhen's emerging consumption has brought many opportunities and challenges to the retail industry. Meanwhile, with its strong emerging consumer development base, Shenzhen will enter a new era of consumption.

"The consumption structure of Shenzhen has changed."

Liu Lu Yu's research found that during the "12th Five-Year" period in 12th Five-Year, the total amount of retail sales of social consumer goods (hereinafter referred to as "social zero") had undergone great changes. During the "12th Five-Year" period, the total amount of total social spending has been higher than that of GDP. At the end of 12th Five-Year, there was a "sharp U-turn" phenomenon, which was not only lower than the average growth rate of GDP, but also by the end of 2015, only two percent points growth.

Shenzhen's consumption power has declined? Liu Lu Yu analyzed, in fact, the contribution of consumption to Shenzhen's economic growth in recent years has been increasing.

"First of all, the final consumption rate is rising, followed by the increasing proportion of consumption."

In his view, the consumption power of Shenzhen has not been reduced, but the structure has changed. One of the reasons for the slowdown of Shenzhen's social growth is that people are buying goods and buying services.

Shenzhen's commercial retail industry has always been the leader of the whole country, which can be seen from the quantity and scale effect of the listed companies in the retail industry.

However, in recent years, the residents' consumption places are no longer limited to the market, Shenzhen, and even the domestic. At the same time, with the increase of the economic total, the experiential economy has emerged, and the residents gradually shift from basic consumption to high-end consumption.

"But our retailing industry is still providing some basic consumer goods. This is the moment.

It brings great impact. "

Liu Lu Yu said.

Despite the fact that Shenzhen is at the bottom of the comparison of the total growth rate of social zero total growth in the major cities of the country, Liu Lu Yu believes that the consumption characteristics of Shenzhen are among the highest in the country from the perspective of per capita consumption, especially the per capita GDP has entered a very high level, or even surpassed that of South Korea.

"Consumption in Shenzhen is generally good."

"After the traditional basic consumer demand has basically met, we have seen a big growth bright spot, that is, new consumption, which is where people are unwilling to spend money or spend little money, and now they are spending a lot of money."

Liu Lu Yu said.

What is the new consumption point? The recently published work programme on the cultivation of new consumption hot spots in Shenzhen contains a total of 40 measures, focusing on key consumer areas such as service consumption, information consumption, green consumption, fashion consumption and quality consumption.

For example, the scheme explores diversified supply of community commerce, aims at the general residents in the community, encourages commercial enterprises to carry out daily customized distribution services for fast moving consumer goods such as fruits, seafood and seasonal vegetables; provides high-quality, all-round online shopping, catering and other personalized customization services for the high-end consumers in the community; builds intelligent community business platform relying on the Internet, big data and cloud computing technology, and provides one-stop service for community residents.

"The main characteristics of new consumption include four levels, the first is leisure and entertainment, the second is health, third is brand, fourth is self actualization."

Liu Lu Yu believes that the rise of Shenzhen's emerging consumption brings many opportunities and challenges to the retail industry.

"Emerging consumption has a strong foundation for development in Shenzhen."

Liu Lu Yu analyzed that Shenzhen's information technology, Internet industry, cultural and creative industry, life and health industry, tourism and so on have a good momentum of development, and these areas will rise some new consumption growth points.

Whether from the state

The pformation and supply side reform strategy is still a new requirement of consumption in Shenzhen's industrial structure adjustment. It is urgent to cultivate new consumer demand and supply in Shenzhen.

Liu Lu Yu said that the future consumption structure of Shenzhen will change dramatically. The government, enterprises and individuals should pay attention to those which are not originally consumed, but they may become the contents and fields of consumption in the future.

Super commercial center, municipal shopping plaza, district shopping center, special commercial body and community, neighborhood supermarket department store constitute the four level business system of Shenzhen business planning.

How to arrange the urban commercial system in the new era is the confusion that Shenzhen is facing now.

Liu Lu Yu said, because the government has not issued mandatory regulations or norms, therefore,

There are many constraints. "There will be a lot of business here, and there will be less business there, which will lead to a waste of social resources."

Liu Lu Yu believes that in the new era of business planning, the government's thinking and working methods need to be changed, otherwise it will not keep pace with the times.

In the work plan to promote new consumption in Shenzhen, Liu Lu Yu added a "hope that relevant government departments should pay attention to research and formulate relevant guidelines and guidelines, especially in the time of urban renewal".

Build a public platform for new consumption, introduce the concept of "cloud", and continue to develop cross-border electricity providers and tax-free shops.

Liu Lu Yu revealed that Shenzhen has many "watching points" in developing new consumption.

"Recently I am working on the latest version of the Qianhai free trade zone plan, covering an area of nearly 30 square kilometers, and intends to build a larger volume, new type of business related to cross-border electricity providers."

Therefore, Shenzhen will build a super commercial center in the future, "initially considering arrangements in Qianhai, especially in Shekou peninsula."

Relying on the six strategic emerging industries and four major future industries that Shenzhen vigorously develops, there is still much room for imagination in Shenzhen's new consumption field.

For example, the life and health industry can promote the development of retail, tourism and even exhibition industry.

Now that Luohu has launched a hospital group, taking the health industry as a key development direction, I think this arrangement is very forward-looking, and is consistent with a series of planning in Shenzhen's life and health industry.

Liu Lu Yu believes that these future industries can generate a lot of new consumer hot spots.

Next, Shenzhen's shopping malls, especially shopping centers, may sell information and travel besides selling goods. They need careful consideration and planning.