Nike Is Facing The Upcoming Retirement Of Co-Founder Phil Knight.

For many people, the existence of a founder is more like the soul of a brand.

However, as time goes on, there is always a time for romance to come to an end.

Recently, Nike co founders revealed the news of retirement when interviewed by foreign media.

In the interview, Phil Knight, one of the co founders of Nike and chairman of the group, said she will leave office as president in June.

For the chairman,

It will recommend the group's current CEO Mark Parker.

But even so, when Phil Knight retires, who will take the ball or vote on the board of directors?

And Phil Knight

After that, the candidate will take the same Nike as he does.

Is the spirit of Nike more perfect? It's still unknown.

However, the Nike's soul leader said he had donated some of his $26 billion assets to charity.

Although the departure of Phil Knight has not yet been determined, it is only known to Nike whether it is good or bad.

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Sports sponsorship should be a tacit understanding.

After Nike had just pushed Adidas to become an official sponsor of NBA, it was not long before it was slapped by Under Armour, one of its old rivals.

It is reported that Under Armour has successfully pushed Nike into a sponsor of University of California at Berkeley at a price of $86 million a day.

And sports sponsorship colleges are not uncommon. This amazing way is that the sponsorship fee is too high.

According to official information from Under Armour, the sponsorship of UA signed a 10 year contract period by paying 3 million 500 thousand US dollars a year.

In addition, UA will provide sports training facilities, sports equipment, footwear and other sports training equipment for this sports strong school.

What's more, UA will provide internships and product discounts for graduates of this university.

This sponsorship will be officially opened in July 1st.

Nike it must be uncomfortable to hear the news.

UA is willing to take such a big hand to rob Nike's sponsorship.

As a strong sports school, Berkeley can bring many seeded athletes to the national sports team almost every year.

If these seed players have already cultivated a high degree of brand loyalty during the sponsorship of UA, then endorsement is also a way to water.

In addition, Berkeley, who is equally talented in design, can also pport many designers in sports technology.

UA this game is more than double carving.

However, on the other hand, this is also the competition between UA and Nike. The competition has reached a new height. It is not enough to hunt corners and grab designers for sports events.