Shoe Store How To Beat The Electricity Supplier

Nowadays, many people are increasingly yearning to shop online because the choice of Internet is more and the price will be lower. And how to break the encirclement of the shoe store?

In Sacramento, California, there is a sports shoe store called Fleet Feet, which is called "the conscience of the industry" in the physical store. This shop not only sells all kinds of specialties. Running shoes It also provides various kinds of things that can not be enjoyed in the shop. Such as various services and technical support, ignite the running passion of runners and encourage them to persist in running.

In the past ten years, the store has been unable to escape the impact of e-commerce, but shopkeepers are still sticking to their own path until today.

Pat Sweeney is one of the partners of the store. He has always believed that running shoes store is the core and soul of running. Shop is not only a place to sell shoes, but also a concern for running groups. This week, he made a generous statement on Washington Post to further explain his views on running shoes.

"We never thought of selling at the lowest price. product Therefore, we have never won the price war. Abandoning quality to fight price war is a bad way of competition, and we will not do so.

"What we really want to do is something like this: runners little A feel a little pain in their feet, and she will think of coming to us to find out the reason. When little B wants to run out of the new PB, he will also think of asking us for advice and help. If C wants to try to run a mile down, he will come to join our training plan if he knows everything."

Although the original version of their vision is only here, we have reason to believe that they want to do much more than that. Running is more than just a physical activity. Different runners will get different experiences from it and produce different appeals. So what they need is not just a pair of running shoes. The pursuit of high quality rather than low price and caring for runners is the way of Fleet Feet's survival.

Seeing here, can we reflect on our sporting goods industry?

Low price temptation of electricity providers Physical store The sale is besieged by all sides, but there are bound to be some advantages that some entities do not have, but Fleet Feet has found one of them, but there are still many competitive tips to be explored. However, the routines are infinite, but Xiao Bian believes that they will point to the same source, which is respect and sincerity for runners.