He Went To The Internet To Sell Physical Shops.

In the past year, Hinur has been at a loss. In 2016, Hinur began to sell its physical shops and set up an Internet sales Road, hoping to turn a profit.

After the first loss after listing in 2014, Hinur, who started by men's clothing, quickly turned around in 2015.

In March 10th,

The annual report of 2015 was released, and the company achieved 1 billion 13 million yuan in 2015, down 1.62% from the same period last year. The net profit of shareholders belonging to the listed company was 22 million 586 thousand yuan, an increase of 148.48% over the same period last year.

In this regard, Hinur said in the announcement, the company through adjusting the product structure, optimizing marketing channels, energy saving and cost reduction, the sale of self owned shops and other measures to make the company turn losses into profits.

Ni Haining, a representative of the company, said that the sale of shops is an existing sales strategy adjustment plan.

It is worth noting that in 2016, the company's core business objectives, he mentioned that the company will further explore the O2O mode and mobile terminal marketing tools, and create "Internet +" brand.

In the eyes of a broker, with the rise of e-commerce, it is inevitable that he will rely on the sale of physical stores, and the impact of company performance is inevitable. It is an inevitable choice to pform to "Internet +".

The traditional suit brand should be "Internet +".

Listed in 2010, shill, the first time he reported losses in 2014, revealed a drastic reduction in the marketing shop plan.

In August 2014, the company announced that the company planned to sell / rent no more than 15 purchased shops. The original purchase cost was not more than 500 million yuan. The trading party was unrelated to third parties. The pricing principle was handled according to the fair price or evaluation price of the market. The specific Licensing companies management level was valid for one year.

In the 2015 annual report, he disclosed that the cash flow generated by the company's investment activities in 2015 was 195 million yuan, an increase of 3148.07% over the same period last year, mainly due to the sale of Beijing shops in the current reporting period.

Open source

Senior Strategic analyst Yang Hai seems that with the rise of e-commerce, it is inevitable that he will rely on the sale of physical stores, and the impact of company performance is inevitable.

The daily economic news reporter noted that in the 2012, 2013 and three years of 2014, Hinur's net profit was 139 million yuan, 89 million yuan and -0.62 billion yuan, respectively.

At the same time, news of the shop has begun to appear. According to its previous announcement, some of the inefficient and invalid shops were closed in the first half of 2015, and the number of stores was reduced by 46.

In this regard, Hinur also admitted that in the face of the new industry competition pattern, the company urgently needed industrial pformation and upgrading, seeking diversified development and new profit growth point.

Yang Hai told the daily economic news reporter that the electronic business platform is relying on the low cost market, while in the traditional industry, he must make adjustments in the sales strategy. "Internet +" is a trend.

In the 2015 annual report, Hinur said that under the circumstances of changing business environment, all brands were actively adjusting products and channels, increased investment in fine operation, committed to enhancing the endogenous growth ability of the company, and explored the online and offline integrated O2O mode to seek the pformation of business mode.

Now, in the exploration of "Internet +", he has made progress.

At the end of December 2015, he issued a reorganization plan to purchase 100% of Xinghe interconnected holding (Beijing) Limited (hereinafter referred to as "Xinghe interconnection") by issuing shares and paying cash, and the total paction price was 11 billion yuan.

Hinur also mentioned in 2016 the company's core business objectives: to promote the healthy development of the garment industry, and actively promote the company through the issue of shares and cash to buy Xinghe interconnection 100% equity projects.

Major reorganization was questioned on the stock exchange.

According to Hinur's 2016 goal, the company will fully learn from the Internet platform construction experience of Xinghe Internet, further explore the O2O mode and mobile terminal marketing methods, and create the "Internet +" Hinur brand.

It is worth noting that this enterprise, which is highly valued by the company, has only been established for 7 years since its establishment in July 2009. However, the development momentum of this Internet company is very fast.

According to Hinur's restructuring plan, the net profit of Xinghe Internet in 2013, 2014 and 1-10 months in 2015 is 154 million yuan, 488 million yuan and 483 million yuan respectively.

Hinur's restructuring plan also announced the "betting agreement". The net profit after the Internet tax deduction was 1 billion 50 million in 2016, 1 billion 350 million in 2017 and 1 billion 700 million in 2018. Net profit after tax should be deducted from non recurring gains and losses. If not, the founder and chairman Xu Maodong of Xinghe Internet will be compensated.

The paction price of the reorganization amounted to 11 billion yuan, of which 7 billion 89 million yuan was paid in the form of shares and 3 billion 911 million yuan in cash.

Hinur also wants to realize the strategic pformation to "Internet +".

For some problems related to the reorganization of Xinghe interconnection, Ni Haining told the daily economic news reporter that it is now a period of restructuring and is not yet available for interview.

However, he spent billions of dollars in the acquisition seems to be bumpy.

In January 20th, the announcement of midor's midday announcement said that the first provisional shareholders' meeting in 2016, which was scheduled for January 22nd, will be cancelled. The reason is that the individual problems in the restructuring enquiry letter of the Shenzhen Stock Exchange have not yet been implemented.

The restructuring enquiry letter referred to in the announcement was sent to Hinur by the Shenzhen Stock Exchange in January 15th. The Shenzhen Stock Exchange raised 13 questions for the massive billion dollar reorganization.

Looking through the 13 questions, it is not difficult to find out whether it can worry about whether or not the Xinghe interconnection can achieve its promise performance: from the success of the two projects that have been successfully pulled out, to the current exit of the incubator project, whether the counterparty has already had the counterparty, and then to the rationality of the Xinghe interconnected operation mode, the Shenzhen stock exchange requests the company to disclose it in detail.

In fact, this is already the second inquiry letter issued by the Shenzhen stock exchange for Hinur's reorganization after January 7th, and 14 questions were raised pertinent before the inquiry letter.

The two inquiry letter has 27 questions, which shows that the Shenzhen stock exchange is concerned about the restructuring of this billion.

Hinur announced in January 19th that the company

During the suspension period, the company and the parties concerned will complete the reply and disclosure of the 1 of the reorganization enquiry letter and the reorganization enquiry letter 2 as soon as possible, and the applicant company stock will resume trading.

As of March 8th, Hinur said in the latest announcement of the suspension of progress that the individual problems in the restructuring enquiry letter 2 need to be further improved.

At present, the stocks are still in suspension.