Xiang Xiaomei: Building Your Own Brand Can Make New Development.

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The pformation and upgrading of the industry is particularly important for Guangzhou, a city of Commerce and commerce.

Xiang Xiaomei, director of the National People's Congress and director of the Institute of industrial economics of the Guangdong Academy of Social Sciences, said that the garment industry should take the road of individuation, branding, high-end and customization, and form a complementary relationship with the Internet so as to gain room for development.

Xiang Xiaomei pointed out that the clothing industry is a labor-intensive industry, and it is also a dominant industry in Guangzhou.

Besides the manufacturing industry, the clothing industry in Guangzhou is also quite developed, which has a great impact on the whole province, the whole country and the whole world.

She believes that the pformation and upgrading of the garment industry first is the integration of traditional industries and cultural industries.

"The garment industry should be integrated with culture, which will endow traditional industries with new cultural connotation and inject new vitality.

There is vitality and connotation, which can be developed to high-end market. "

Because the clothing industry brand is particularly important, to Xiao Mei think, only by creating a brand belonging to Guangzhou, Guangzhou garment industry can have new development.

Because more and more enterprises are aware of this problem, more and more enterprises now own their own brands.

In addition, in building brands,

This is especially important.

Design is essential regardless of style or material.

"The garment industry in Guangzhou is moving from generation to generation.

Upgrade the direction.

This requires us to expand the influence of the brand and expand the sales channels such as Canton Fair and wholesale market. "

Xiang Xiaomei said, "we should turn the major commodities into brand goods, turn the general wholesale into brand marketing, and upgrade the clothing industry as a whole."

Xiang Xiaomei believes that the upgrading of the garment industry can not be separated from the Internet, so that the apparel industry can combine online and offline, and create differentiated market for different consumer groups to form a dislocation development.

It is necessary to make the whole garment industry bigger and stronger, instead of blindly competing at low prices, forming a vicious circle.

"The clothing industry needs to build its brand through the Internet, enhance its brand image, and also need to maintain a smooth sales channel through the Internet."