Red Bean Group: Foreign Trade Should Be Promoted By "Three Self" Pformation

Recently, Vice Premier Wang Yang hosted a foreign trade forum in Suzhou to hear suggestions from some enterprises.

Chairman and President of the board of directors of the red bean group

He was invited to participate and reported on the current foreign trade situation and the "three self" practice of the independent innovation, independent brand and independent base explored by the red bean group.

Wang Yang affirmed the exploration of red bean and said he wanted to promote the experience of the West Hong Kong Special Administrative Region.

Since China's accession to the WTO in 2001, the red bean trade has ushered in unprecedented opportunities for historical development and diversified markets. From the initial stage of Hongkong's development to the Japanese market, to the full flowering of the United States, the European Union and other countries and regions, garment exports continued to grow steadily.

Since 12th Five-Year, the situation facing foreign trade is grim and complicated, and the world economy is slowing down. Domestic costs, especially labor costs, have entered an overall upward period.

Seize the opportunity of the state to encourage enterprises to accelerate pformation and upgrading and "go global", and promote the development of "three self" (independent brand, independent innovation and independent base), and enterprises have maintained steady and rapid development.

In the past 2015,

The main group of red beans has made steady progress, achieving sales of 50 billion 310 million yuan, with an increase of 6.8%, and the tax revenue has increased by 18.03%.

The foreign trade business was flat last year, the US and Canadian markets increased slightly, the European and Japanese markets declined, and the proportion of foreign trade in red beans was not large. In 2015, the total foreign trade volume reached 160 million US dollars.

On the other hand, the Kampuchea port Sihanouk Park, which was built on the "one belt and one road" area, has been expanded, attracting a large number of Chinese foreign trade enterprises to camp and forming the overseas cluster effect of China's foreign trade enterprises.

At present, there are 93 enterprises, including more than 70 Chinese enterprises.

The "three self" pformation of the red bean group is:

From imitation cloning to independent innovation

Add more value of innovation to export products.

Domestic labor dividends have gradually disappeared, and the market for low-end products has been difficult to compete with Southeast Asian countries.

Without independent innovation, it is difficult to enter the international market, and it is difficult to obtain high added value.

Why do most Chinese enterprises not make money, because lack of innovation monopoly?

Only innovative monopolies can make money.

Innovation includes business model innovation, such as Alibaba platform, including technology product innovation, such as apple mobile phone, and management mode innovation.

No matter what kind of innovation, as long as innovation can stay ahead for a period of time, it will be profitable.

Therefore, the red bean group has been grasping the three elements of "talents, platforms and investment" for many years, constantly improving its innovative ability, and striving to develop intellectualized and high-end.

From OEM to independent brand pformation

Insist on playing brand in export trade.

China's foreign trade started in OEM processing, and has not yet been out of track.

The core reason is our lack of independent brand in the international market.

Brand is the comprehensive embodiment of manpower, material resources, intelligence and culture, and the fundamental way to maximize the value of innovation. It is a symbol of the strength of an enterprise and even a city or a country.

Although China's economic aggregate is very large, its own brands are few.

Most industries are "first". Many products are processed in Guangdong today. Guangdong is the first in the world. Processing in Western China, the west is the first in the world, processing in Southeast Asia, and Southeast Asia is the first in the world.

Who is entitled to take the product? Only the brand owner, so we believe that the brand is the main chain of the industry chain. In many cases, independent innovation is also serving the independent brand.

In addition, from the perspective of market segmentation, the international market is divided into international brands. The domestic market is divided into international brands and domestic brands, leading to big brands, big brands and small brands.

Therefore, if we want to master the leading power of international division of labor, achieve low carbon economy, obtain high profits, and stabilize the development of local economy, we must create our own brand.

Foreign trade without independent brands must be foreign trade in work, and must be cheap foreign trade.

Because of this, our red bean has persisted in brand strategy for many years, persisted in building a national brand, created three famous trademarks of "red bean", "thousand li horse" and "HOdo", and has been identified by the State Administration for Industry and commerce as the first brand strategy to implement a demonstration enterprise, which has formed certain influence and reputation both at home and abroad.

From layout to independent base

It is an inevitable path for foreign trade expansion to develop overseas agents, then set up overseas offices and then establish independent foreign trade bases.

At present, the red bean group has established a foreign trade branch in New York and Losangeles, and is built in Kampuchea Special Economic Zone in Kampuchea. It is a foreign trade production base that can be independently controlled. It has undergone fundamental changes compared with the previous foreign trade mode.

Kampuchea Sihanouk port has a total area of 11.13 square kilometers. After 8 years of construction, the industrial park has formed a large scale, attracting more and more domestic enterprises to enter.

The project was valued by general secretary Xi Jinping. When he met with Prime Minister Hong Sen at the Bandung Conference in April 2015, he especially mentioned that he should operate the special economic zone of Sihanouk port under the framework of one belt and one road.

The establishment of overseas parks is a kind of thinking of large foreign trade. This is also a good way for domestic enterprises to solve excess capacity, crack down on resource constraints, resolve the high cost of elements, avoid trade barriers, expand comparative advantages, and form foreign trade clusters.

In the process of construction, the HKSAR paid special attention to the implementation of social responsibility, and tried to practice the diplomatic concept of "Pro honesty and tolerance" and set up the image of "beautiful China".

Since its inception, it has persisted in integrating itself into the local community and benefiting the public.

On the one hand, by expanding employment, changing the local people's livelihood channels and improving their living standards, they have already provided 12 thousand jobs for the local people.

On the other hand, it is helpful to the local people.

In 2008, it donated 254 thousand US dollars to build schools for the local community and to teach Chinese at night free of charge. In the five consecutive year, we made a total donation of 165 thousand US dollars to the Red Cross Society of Kampuchea. We donated rice to the affected fishermen to alleviate the urgent needs of the poverty-stricken people. They donated money to students, donated their schoolbags to students with good academic quality, and launched their staff to help poor students. They were devoted to improving community pport facilities, public places and environmental conditions, and established the reputation of the HKSAR in the local area, which was well received by the local community and the public.

Deputy Prime Minister Wang Yang is very interested in the construction of the West Hong Kong Special Administrative Region. After listening to Zhou Haijiang's progress in the construction of the West Hong Kong Special Administrative Region and fulfilling his social responsibilities and achievements, he expressed his great efforts to promote the experience of the West Hong Kong Special Administrative Region. This is a great encouragement to the red bean group.

Now the national "two sessions" are being held, and General Secretary Xi's important speech on March 4th at the CPPCC joint seminar, Zhou Haijiang said that he was greatly encouraged. General Secretary Xi reiterated that the development of the non-public sector of the economy has "three changes", which has given the non-public enterprises a reassurance, so that everyone will have more confidence in the future development.