JEANSWEST's Performance Decline, Normal Demand Must Be Raised.

Yang Xun, chairman of JEANSWEST International (Hongkong) Limited, recently admitted that sales of JEANSWEST entities in 2015 were indeed declining, but its online sales grew rapidly.

Yang Xun also said that in 2015, the clothing industry was sluggish, and sales of many clothing categories were declining, especially sales of casual wear.

Yang Xun believes that this is a normal phenomenon of the development of the industry, no industry can continue to increase.

But he believes casual wear is still the mainstream of the market, but it needs more fashion and fashion.

Garment industry senior industry analyst Wang Qian said in an interview with reporters earlier this morning that the weakening of demand, especially domestic demand, is the biggest problem facing the apparel industry.

In Wang Qian's view,

Weakening is also the most important issue affecting the management of many garment enterprises in recent years, including JEANSWEST.

Wang stressed that the clothing industry is undergoing major changes. In fact, consumer demand is growing. However, the demand for the market is shrinking. Under the impact of the great development of the electricity supplier, the large-scale contraction of the traditional business mode has led to the atrophy or even disappearance of the commercial cistern, and the industrial chain has lost its commercial regulatory role. JEANSWEST is directly facing the difficult situation and the new marketing subject.

Wang Qianjin stressed to reporters that, at present, the domestic market growth slowed down, we should also consider the rapid diversion of Internet sales to the huge diversion of physical sales.

According to the statistics of China Electronic Commerce Center, the total size of clothing online shopping in 2014 will reach US $613 billion 500 million, compared with 62 billion 900 million yuan in 2009.

Up to 62.35%.

Overall, as consumption upgrading has become the most important feature of domestic demand at this stage, the growth rate of clothing consumption is difficult to increase significantly.

Wang Qianjin told reporters that in the face of increasing pressure on orders shifting, the domestic market situation is not optimistic.

From 2010 to 2015, the retail sales of clothing commodities of hundreds of major retail enterprises in China slowed down for five consecutive years, with both growth rates reaching a new low.

Yang Xun also said,

The decline in growth rate is not a bad thing. How powerful the operators are to resist the impact is to show how powerful the operators are to prevent shocks.

Now the market competition is becoming increasingly fierce. If enterprises want to win for a long time, concentrate on the best part of themselves.

Clothing industry marketing expert Cheng Weixiong also pointed out to reporters that at present, China's large number of garment enterprises fall into the low-end links of clothing manufacturing such as production and processing in the global value chain, and painstakingly and painstakingly "make clothes for her". A large part of the reason is that China's garment industry itself lacks innovative power and strategic vision, which leads to the limited development of enterprises and the new breakthroughs that traditional industries are badly in need of.