Clothing Store Display: Ten Principles That Must Not Be Overlooked

How to display and attract people, whether the clothing store display is attractive or not has a very important role in the terminal sales of clothing stores. The quality of a clothing store determines whether the guests will enter the store.

Let's take a look at the following.

1, the overall display

A complete set of products will be displayed to the customers, such as the whole set of garments as a whole.

The overall display method can provide customers with overall vision and facilitate customers' purchase.

2. Thematic display

Shops create a unique atmosphere to attract customers' attention and play a role.

The role.

3, orderly display

According to the size of the shelf, it is believed that the value of the length, width and height of the commodity will be arranged in a neat arrangement, highlighting the sense of quantity of the goods, giving customers a kind of stimulation. The goods displayed on the regular display are usually goods that the stores want to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.

4. Random display

Random display is a method of random accumulation of commodities.

It is mainly applied to display special goods, it is to give customers the impression that "special sale is cheap."

The display devices used in random display are usually circular or four angle netted baskets, and they should also be accompanied by prompts for special sales.

5. Disc display

In fact, it is a change in neat display. It is also a sense of quantity of goods. Usually it is stacked in a single pattern and arranged in order. The bottom of the carton with a commodity is cut aside and left behind, and then piled up in a tray. This can speed up the speed of clothing display, and at a certain level, prompt customers to buy in bulk.

6, positioning display

It means that some goods are not changed after they are assured of location.

Need location

Generally, it is a well-known brand name merchandise. Customers purchase these goods with high frequency and large purchase quantity, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.

7. Correlation display

Associated display refers to displaying different kinds of complementary clothing.

With the complementarity of commodities, customers can also buy the next item when they buy a product.

It can diversify the overall display of stores and increase the probability of customers buying goods.

Its application principle is that commodities must be complementing each other, breaking the distinction between commodities and expressing the actual needs of consumers.

8, comparative display

The same commodities are classified according to different specifications and quantities, and then displayed together.

Its purpose is to stimulate the desire to purchase by making use of the price differences between different specifications of packaged goods, so as to make it buy decisions because of low price.

9, island display

There is no central display rack at the entrance, middle or bottom of the shop, and a special display booth is provided.

It enables customers to view products from four directions.

There are many kinds of equipment on island display, usually with platforms or large net goods baskets.

Island display equipment can not be too high, too high, it will affect the entire shop's space vision, but also affect the customers from four directions on island display merchandise perspective.

10. Classified display

According to the quality, performance, characteristics and objects of use, the display methods are displayed to customers.

It is convenient for customers to choose and compare different colors, qualities and prices.