China'S Clothing Sales Increased 2015 To 30 Years Low

Statistics released in December 2015 by the National Bureau of statistics show that

Shoes and caps and needles

Retail sales increased by only 6.9% in December, a record low of nearly 30 years and only 151 billion 700 million yuan.

In 2015, the total retail sales of clothing, shoes and hats and knitted fabrics were also recorded for the first time in nearly 30 years, with an increase of less than 10%, or 9.8%, far less than that of 12% in 2014, and sales of 13484 billion yuan in 2015.

Ma Gang, a retail expert, told reporters that in 2015, excess capacity was spread from the real estate industry, engineering equipment industry and steel industry to textile and garment manufacturing.

Compared with previous years, 2015 is the most difficult year for the textile and garment industry.

According to the survey statistics, since 2015, the starting rate of the major weaving clusters has not reached full load, and most of the regions have been hovering around 7 percent, and orders are few and scattered. Enterprises can only choose to reduce operating rate to ease the pressure on inventory and capital.

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However, statistics show that from the enterprise's production and operation and profitability, the gross profit margin of the clothing and apparel industry is 13.59% in 2015, and the rate of three fees (the sum of business, management and financial expense rates) is 8.55%, and the profit margin is 5.74%. If the effect of non recurring loss is eliminated, the nominal pre tax profit rate is 5.04%; the inventory ratio of the industry is 5.64%, indicating that the products are sold normally; the export ratio is 22.66%, indicating that the profit rate is 1-10.

The situation is better; the industry has a deficit of 14.07%.

Thus, in the clothing and apparel industry, the production and operation of the operation is better.

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Judging from the different sub sectors of the clothing and apparel industry, the reporter noted that the profit margins of the woven garment industry were slightly higher, but the profitability of woven apparel, knitted apparel and apparel industry was relatively good.

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Yang Dayun, President of the excellent international fashion brand investment company, pointed out to reporters that if China's clothing enterprises struggled under inventory pressure in 2012, -2014 was not a problem of inventory in 2015. It was a problem of survival in excess. Especially from the rapid development of fast fashion brands, depressed demand could also create a miracle of growth.

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Yang also pointed out that the industry needs to pay special attention to the current demand of domestic consumers from "quantitative" to "quality type". In the current era of "personalized + cost performance", the rise of fast fashion, such as ZARA and uniqo, is not an accident, it is the inevitable change of the global economic downturn.

Returning to the essence of fashion industry, "focusing on customers" can be a breakthrough for Chinese garment industry in the predicament.

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The latest data released by China Textile Industry Federation show that since 2015, the domestic demand market growth has been basically stable, but the growth rate has continued to slow down.

E-commerce channels generally maintained a relatively rapid expansion trend, the national online wear retail sales increased by 23.5% over the same period, but the growth rate has slowed down since the two quarter. The 1~11 month growth rate dropped by 10.2 and 6.6 percentage points respectively compared with the first quarter and the first half of this year.

On the one hand, the slowing down of domestic consumption growth is related to the slowdown in domestic macro-economic growth. On the other hand, the domestic business environment is still not perfect, which is also an important factor restricting the release of domestic demand potential.

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