Wangfujing To "Department Stores" Step By Step To Force All Channels

Following Alibaba's strategic investment in intime, another traditional department store introduced equity cooperation.

This enterprise is the leader of the department store industry, Wangfujing department store.

In December 31, 2015, Wangfujing issued a fixed increase plan, the company intends to raise funds 3 billion yuan, used in Harbin, Zhengzhou, Xi'an, Foshan, Nanchang, Yinchuan and other six shopping center construction projects and O2O full channel projects.

It is worth noting that another retail business group participated in the fixed increase.

China real estate Daily reporter found that in this fixed increase plan, Sanzi group's wholly-owned subsidiary of Sanzi invested 1 billion 500 million yuan to subscribe for about 65 million 160 thousand shares to increase its share. After the completion of the subscription, the three cell investment will hold about 10.99% stake in Wangfujing, and has become Wangfujing's two shareholder.

As for the increase in capital, the staff of the board of directors of the Wangfujing board said that any enterprise would have capital requirements, but the capital increase was not a financial crisis. It was the financing that the company needed to make strategic development.

"The subscription of the three cell group is to be optimistic about the future of the company."

On the same day, Wangfujing also issued a notice to change the legal name, changed from "Beijing Wangfujing department store (Group) Limited by Share Ltd" to "Wangfujing group Limited by Share Ltd".

"Renaming" can better reflect the company's development strategy instead of going to department stores, but it can fully meet the development trend of comprehensive retailers to consumers, focusing on developing shopping centers and Oteri J formats.

The above Wangfujing staff said.

After announcing the strategic pformation in 2013, after two years running in, Wangfujing will enter a period of deep adjustment in 2016.

Department stores are trying to be an all-around player in the retail industry.

Just entering the in-depth adjustment period, Wangfujing's business revenue is still declining sharply. In the whole industry is still in a downturn, whether Wangfujing can successfully break through is unknown.

From this perspective, Wangfujing will be more optimistic about shopping centers in the future.

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In response, the Wangfujing people said shopping centers and OLE could better satisfy consumers' needs.

In fact, at the end of 2014, Wangfujing had disbanded the previous department store and re established department stores.

Business department.

According to Wang Yu, vice president of Wangfujing group, from 2015, the large general merchandise department pformed into the shopping mall, the small size became a theme department store, and some stores pformed into City outlets.

For a loss shop, a big loss shop will be rectified and closed. If the deficit is not too serious, the commodity structure will be adjusted and the functional area will be introduced to gradually control losses.

In addition, the removal of "department stores" in the name by Wangfujing also shows that it is "going to department stores".

But Wangfujing people said, "Wangfujing did not give up the department stores. Previously, the one hundred shops that were no longer expressed outside were referring to the fact that they no longer opened small pure stores. The department stores that were to be opened in the future were general department stores and directional characteristic department stores."

The person stressed that the future will adhere to the main business and new business force, to cover department stores, shopping centers, Oteri J, supermarkets, online retail platform and other formats retail companies pformation.

Previously,

Vice President Liu Changxin also said that the department store industry needs to take the road of integration, without integration, there will be no future.

"Customers need one-stop service, which encourages department stores to integrate their formats."

The introduction of the three group business involves financial investment, business circulation, information services, health care, real estate development, and so on, which can provide assistance for many formats pformation of Wangfujing.

As for whether the two sides are involved in more in-depth cooperation, the relevant parties in Wangfujing said that at present, the three group is only a subscriber, and it does not involve more cooperation.

But in the industry view, the two sides will have more in-depth cooperation next.

"What is lacking for Wangfujing is the brand and supply chain. All the department stores do well in their own strong brands and supply chains, and have unique brands. Wangfujing is in urgent need of new strategies and breakthroughs."

Yuan Yafei, the real controller of the three cell group, has been strengthening the advantages of foreign brands and supply chains. "Three cell groups need such a platform to implant their supply chain, so that the two sides will hit it off."

Senior retail expert Ding Haozhou said.

The foregoing Wangfujing people stressed that "the future must be an economy sharing society. The strategy of fighting alone is not in line with the trend of society. Wangfujing will cooperate with different partners from all angles."

But it is an indisputable fact that in the short term, it is impossible for Wangfujing to realize the pformation from joint operation to self run, and to gain internal competitiveness by external advantages.

For Wangfujing, though aware of the importance of brand and supply chain, it can be restrained by institutional constraints, and can only rely on other people's strength to strengthen the supply chain, and can not fundamentally control the brand and supply chain.

In addition, as a state-owned enterprise in Wangfujing is in a critical period of mixed reform, the introduction of three cell group is also a way to mix.

In fact, Wangfujing has been trying to build its own brand supply chain.

In the aspect of upgrading, Wangfujing has developed its own brand with Shanghai Bailian and Hongkong Li Feng Group.

Wangfujing will no longer be the sole agent with the brand alone. It plans to launch its own brand through the supply chain and brand advantages of Li Feng Group.