Clothing Shop: Pre Emptive, Late Made In Person

Bing FA Yun: "preemptive action, later made in the people".

Whether it is in the selling point, media resources, channels or terminals of the product, it must be preemptive and aggressive.

An offensive strategy for disruptive innovation to competitors.

The effective methods of attacking competitors to control the market can be generally divided into two categories, namely, Maintenance Oriented Innovation and disruptive innovation.

Maintaining innovation means attracting competitors with better performance products at a higher price.

Customers can also bring their customers with higher profits or brand names.

In this offensive strategy, most of the winners are the defenders.

Disruptive innovation is making products that are simpler and more convenient for themselves, selling them to new or less attractive customers at a lower price, or directly attacking each other through comparative advertising and making some trouble, and disrupting the management position of their competitors.

In this attack strategy, the attacker can often defeat the guardian.

Once this disruptive product is adopted or through public relations events in a market dominated by competitors, the attacker will start to improve the product, slowly develop to the upper level customer group, and cultivate the brand at the same time.

Therefore, the technology and products that are not good enough will eventually improve to meet the needs of customers and establish brand loyalty and reputation for consumers.

Usually, the destroyer is generally an attacker, in addition to taking destructive strategies on products, it also includes disruptive strategies and means in communication strategies, public relations events and channel strategies.

The success or failure of attack depends on choosing the right attacking strategy. Whether it's a small brand or a big brand, or a developing brand, whether it is an attacker, a small brand or a big brand, or a developing brand.

In order to achieve success in attack, we must pay attention to "strategy".

In attack

In control, it is necessary to concentrate all resources, focus on one point, and make a weak link into a short board. Undoubtedly, the operational efficiency of the whole system of the opponent will be greatly reduced or even collapsed.

Many brands adopt such a strategy to cut into the market controlled by competitors. If the front line is stretched too long in the control of offensive competition, it is bound to lead to a difficult situation.

Undoubtedly, the efficiency and effectiveness of the implementation of the attack plan will be greatly reduced.

In Sun Tzu's art of war, the principle of employing troops is mentioned: "the ten is surrounded, the five is attacking, and the other is divided."

Having ten times the strength of the enemy will encircling him and destroy it at one fell swoop. If he has five times the strength of the enemy, he will attack him and he will be separated by two times the strength of the enemy.

It is the same principle for marketing attack.

The reason why we should do our best is to let the advantages turn to win.