Why Can Independent Underwear Brand Live Hard And Cost High?

The secret of Vitoria is a multinational company selling billions of dollars, independent brands or small retailers can not compare with them.

Angela Friedman frankly didn't make much money at all.

"Underwear is a luxury business," she said.

In addition to cost pressures, independent underwear brands also face the risk of plagiarism.

Some people describe this kind of vanity that can't be seen easily: the jacket is a ten thousand piece outfit, with only 50 underwear in it.

Underwear is often regarded as one of the ultimate indicators of quality of life (only women's underwear is discussed here).

To ask, if you don't like Victoria 's Secret, you think CK is too expensive, H&M is too bad, where will you buy underwear?

Needless to say, just like many topics, you can find some independent underwear brands with Google search.

The problem is that most people do not understand the difference between the independent underwear brand and the Victoria 's Secret.

The confusion is usually expressed as: why does a little cloth bra sell for $95? Why do it take 3 weeks to deliver the goods? Why do we only accept reservations?

"Many people will see a piece of clothing sighing," this is much more expensive than in the department store.

That's because the cost of production in New York is much higher than that in Bangladesh (Messi clothing department).

Material, labor, hourly rates, suppliers, machinery costs and other factors will affect pricing, and if these products are in New York, they will definitely be more expensive.

Independent designer Angela Friedman said, "if you sell in a retail store, you should also consider the factors of marketing, pportation, packaging and taxation.

"

The secret of Vitoria is a multinational company selling billions of dollars, independent brands or small retailers can not compare with them.

Angela Friedman frankly didn't make much money at all.

"Underwear is a luxury business," she said.

In addition to cost pressures, independent underwear brands also face the risk of plagiarism.

Karolina Laskowska, the British Independent underwear designer who won the annual award of the British lingerie award, believes that underwear designers are not very famous, but they will attract some mature underwear retailers to copy her designs.

US internet

Nasty Gal has plagiarized her works.

Urban Outfitters has plagiarized another independent underwear brand, Toru &Naoko.

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"I have no external financial support and investment, and it is difficult to compete with other brands of the same market level.

I don't have much money in advertising or public relations.

My time is limited, 90% of my time is spent sewing products, and the remaining 10% try to improve business.

Most of the money earned can only be charged for rent and pportation, and the rest of the money is spent on new designs.

"

Karolina Laskowska said.

Another problem is that clothing manufacturers worldwide are slowly shrinking, which largely limits the choice of designers.

Angela Friedman explained: "New York.

The area shrank to 3% 20 years ago.

New York's normal state is that stores are closed every day and suppliers are also leaving.

I came to New York 6 years ago, when things were different.

Now, resources are too limited, factories are shut down, designers are moving away, and purchasing raw materials is a problem. "

Despite the high cost, Karolina Laskowska still wants to support the local industry. Britain was originally the center of the global lace industry, but now there is only one Leavers lace lace manufacturer in Europe. She said: "if imported from Asia, the cost will be reduced and the quality will be different."

Of course, there are also good independent underwear brands. Their characteristics are very flexible use of the Internet. Before investing, they also want to know what the biggest cost of underwear industry is.

For example, the underwear brand named Negative is designed to follow the minimalist line.

If we do not evaluate it from design, at least from a financial point of view, minimalist design may be a wise choice.

Most of the independent underwear brands focus on exquisite, luxurious folds and lace. Negative abandoned the lace and folds of cost increase at the beginning, and it was also unique in style.

From the first day, Negative advertised in the Wall Street journal, and also worked with mobile shopping App Spring to sell directly through mobile e-commerce.

In other words, there is a rare brand of innovative underwear in China, and public aesthetics always seems to stay on pretending flowery patterns and thick sponge mats.

It's boring to see what it looks like after wearing clothes.