Alipay Enters The Traditional Clothing Field: Helping Garment Industry O2O Industry Development

Recently, from the La Chapele store, a large-scale Alipay promotion campaign was launched in September 27th. When consumers check out, they only need Alipay scan code to complete the payment and enjoy the discount.

It is reported that this activity involves La Chapele nearly 800 stores in China.

This also means that Alipay formally entered the "clothing, food and shelter" industry in the "clothes" industry, and quickly entered the "fast fashion" field.

It is understood that the access to Alipay's La Chapele is well known in China.

One of the group is committed to introducing the romantic and elegant French dress culture into China.

At the same time, cooperation with La Chapele is also the first large-scale entry of Alipay.

The field of clothing helps promote the development of O2O industry in garment industry.

The rapid development of traditional clothing industry has been impacted, and many enterprises are in a predicament under the popularity of online shopping.

However, compared with online shopping, offline stores still have the advantage of buying clothes on the spot, such as trying on the spot, choosing various kinds of products, etc., but not fully enjoying the dividends brought by the Internet.

For the traditional clothing industry, it is worth thinking about how to use the Internet to pform itself and embrace the trend of O2O.

It is not impossible to pfer the huge amount of traffic from the online to the offline if the payment is mobile.

With the rise of mobile Internet, Internet applications are rapidly shifting to mobile terminals. The apparel industry is also shifting from B2C to O2O.

Data show that in the Internet payment, the waiting time will exceed 5 seconds, and 27% of the customers will be lost. User experience will be more and more fully reflected in mobile payment.

For garment enterprises, combining online payment with offline sales can not only effectively increase the quantity of customers, but also help to convert online traffic into offline consumption and continuous passenger source so as to achieve O2O.

The cooperation between La Chapele and Alipay is the positive expression of the traditional garment industry embracing O2O. It should be seen that the O2O value of garment industry is huge.

It is understood that the Alipay and La Chapele jointly launched the operation activities, from September 27th -10 7, covering the Mid Autumn Festival and the eleven golden week.

Consumers can purchase mobile phones in Alipay La's offline stores. They can use Alipay to make mobile payments, and they can enjoy a full 10 yuan reduction of 10 yuan discount.

La Chapele responsible person said Alipay chose to join hands because Alipay saw the dominant position in the field of mobile payment.

Data show that in the current third party mobile payment market in China, Alipay occupies the first place in the industry with 74.31% market share.

It is reported that the overall solution provided by Alipay to the international first-line brands and domestic high-end group merchants not only solves the overall payment closed loop, but also helps brand merchants complete the offline and online members' access, especially the traditional brand merchants hope to establish a more perfect CRM membership system. Their brand strategic cooperation means that the real O2O system has begun to take shape.

Alipay, as the entrance of mobile payment, helps businesses improve operational efficiency and enhance consumer stickiness.

Alipay can not only acquire fast and convenient payment services, but also expand the channels through Alipay platform to achieve mutual benefit.

Alipay has revealed that there will also be international brands and well-known clothing and apparel groups in the near future.