Prada: Hongkong Macao Market Is Difficult To Reduce Rent Or To Focus On Japan

For luxury goods, the Chinese market is no longer a "golden country".

How to develop, luxury will turn to where to look.

This year,

(Prada) the share price has been declining, plus the high rent in Hongkong. In September 4th, Carlo Mazzi, chairman of the Prada SpA group, finally opened a voice in Milan, saying that the Chinese market was no longer "Huang Jinguo Dorado". At present, the group is looking for rent reduction in the Hongkong and Macao markets. "Prada"

It is understood that although Prada group (PradaSpA) intends to seek rent reduction, the local owners in Hongkong are very hardheaded and do not seem to accept Prada's proposal.

According to the results of Prada (Prada) in the first half of 2015, the performance of Hongkong market is the worst in several Prada markets.

In order to cope with the current weak market, Prada group (PradaSpA) will focus on existing stores and strengthen e-commerce business to restore growth, and will expand selectively in the future.

For the news that Hongkong has been breaking away from the big shop in the past, Carlo Mazzi said Prada (Prada SpA) has no plans to close any stores, but Prada (Prada) will be restricted to Hongkong and Macao.

Expansion.

He also expressed cautiously optimism about the Hong Kong and Macao markets. He felt that the Hongkong market would recover over time, but growth could not reproduce the golden 10 years before 2012.

There is still three months to go before the end of 2015. It is still unknown whether Prada (Prada) can make effective rectification in the next period.

Previously, many luxury brands chose to target Japan's strong market this year, including Burberry, Louis Weedon and Louis Vuitton.

Next, Prada is likely to keep pace with the group and march into Japan together.