Online Shop And Physical Store Big Contest Bonobos Open Line Experience Shop

July 27th, American men's wear

The first Seattle experience store opened in University Village, a local shopping mall. It also signifies that the electricity supplier pays more and more attention to the operation of the entity store.

It has an area of about 1000 square feet and is known as "Guideshop".

The new store maintains its Bonobos characteristics. There is no stock in the store. Only online booking is made. After fitting, the order is placed online and delivered every other day.

Some analysts believe that although the store is small, no inventory, low cost, but it can not bring instant satisfaction to consumers.

In this regard, Bonobos responsible person said, no immediate satisfaction is not important, because many customers to shop just for fitting, or to ask for fashion advice, do not mind waiting for a while to get goods.

Bonobos is not the first business entity to open.

Earlier, glasses, Warby Parker and jewellery Blue Nile have taken similar measures.

The industry said that consumers need both offline stores and online shopping, both of which are indispensable. This is a major turning point.

The electricity supplier also realizes that the offline store can enhance its popularity, and many consumers still like to try fitting before buying.

It is understood that Bonobos was founded in New York in 2007.

Rapidly becoming famous, recently announced that it has sold one million twill trousers.

In 2012, Bonobos won the 16 million dollar Angel round investment of Nordstrom, a leading department store in the US. Besides investing, Nordstrom also sold Bonobos's clothing.

In 2012, Bonobos began to set foot in the offline store.

Seattle store is its nineteenth entity store. Its target is that by the end of 2015, the total number of offline outlets has reached 20, double the previous year.

Its $55 million investment last year is also mainly used to develop experience stores.

"Our initial idea was to make shopping easier, but with the development of business, consumers began to ask us to try more."

Guideshop business director Erin Ersenkal said.

He disclosed that Bonobos hopes to maintain such a shop speed.

"Most of us

They are very small, but more than a month ago, we also opened a larger flagship store in Fifth Avenue, New York.

Ersenkal said that the physical store "remarkable effect" has become a key development target of the company.

Data show that Bonobos can be "back fed" online, users purchase interval days and customer price are better than online: Online passenger price is 220 US dollars, offline 360 US dollars; online new users purchase interval is 85 days, offline only 58 days.

One of the founders of Bonobos, Andy duen, has said that in fact, the cost of promoting websites and free delivery is close to that of a physical store, but the entity store can not only give customers a better buying experience, but also carry the role of brand promotion and expansion of sales channels.