China'S Luxury Market Or Blue Ocean Temple Library Gets Huge Financing.

According to the luxury goods report released in 2014 by the Institute of wealth and quality, a luxury research and consultancy agency, the global luxury market in 2014 reached a total capacity of 232 billion US dollars. Among them, the global luxury consumption of Chinese consumers amounted to US $106 billion, accounting for 46% of the global luxury market.

The scale of luxury consumption in China is 25 billion US dollars.

In addition, according to the forecast of AI consulting, the scale of online shopping of luxury goods in China in 2015 could reach 37 billion 240 million yuan.

Earlier, when the luxury electric business started to rise, IDG venture capital, Chinese culture investment, and Bertelsmann Asia Investment Fund and other well-known venture capitalists were betting on betting.

Although the luxury electric business has fallen down, capital is still being followed up.

This year's financed Internet company completed its C round of $30 million in May and will be used for capital preparation before listing.

According to the data of Qing Ke private placement, the temple library network has been investing tens of millions of dollars in three consecutive years since 2011, and completed the D round of 100 million US dollars in 2014.

And glamour gained $65 million last year.

In July 8th, the luxury goods platform Temple library announced 50 million US dollars E round of financing, the financing by the China Ping An Insurance Group's peace Innovation Investment Fund led investment, the temple of the old shareholders also carried out the investment.

Li Rixue, chairman of temple library, said that the current round of financing will promote the development of product innovation and global business.

Moreover, the temple library will carry out in-depth strategic cooperation with Ping An, including the business of Wan Li Tong, Ping An through train, Ping An insurance and Lu Jin.

On the same day, another luxury electronics business has attracted over $100 million from Alibaba. Two big financing seems to have broken the cold winter in this vertical field.

In 2008, the domestic luxury electric business started. In the past 7 years, it has experienced many shuffle: Tian pin net is bought by beauty; vip.com's pformation sale website; website bankrupt has the network, product convergence network, hoha network, Jiapin net and so on.

Nowadays, luxury electric providers seem to regain the favor of capital.

"China's luxury market is still blue ocean. Until now, it is mainly the competition between the third party vertical electricity suppliers.

As luxury brands built their own electricity providers, the market pattern began to change in 2014.

Zhou Ting, President of the Institute of wealth and quality, told the twenty-first Century business reporter.

Despite capital injection,

There are still three problems in the domestic luxury electric business.

One is the source of goods. The third party website is hard to get the brand authorization. The purchase channel is mainly through distributors, agents and buyer companies, and some of them are brand tail goods, which can not guarantee the quality of goods and goods.

Secondly,

The electricity supplier is facing the problem of customer resources.

At present, the consumer loyalty of e-commerce websites is not high, often following the price. Many websites attract users through price war.

On the other hand, online shops can not bring luxury experience of physical stores, it is very difficult to increase user stickiness.

Third is

In the face of Tmall and other e-commerce giants, the general luxury electric business has no ability to attract big brands to enter their websites.

Among them, the source of supply is the main sticking point.

It is reported that the solution for the source of goods in the Temple store is to establish a luxury appraisal and conservation center. All products sold need to be qualified before they can be sold.

The identification center was established in 2008. In 2014, it passed the authentication of luxury goods appraisal ISO9001 international quality management system.