Three Pretty Girls In The Private Custom Circle Of Dongguan'S Clothing Industry

Three women, one play, three 80 after the boss of the boss to start a partnership, more attractive.

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The three beautiful women who have been immersed in the past ten years, though they haven't known each other for less than a year, have talked about their private custom.

The three post-80s girls opened their two venture, founded a fashion shop called "imperial concubine", and made private costumes.

Although it only took a month, it attracted more than 100 successful women's door-to-door custom-made fashion, and attracted more than 30 international friends' attention. "At least 20 European and American guests came to customize business suits."

Talking about the private custom of clothes, Chen Jing, the wife of the imperial concubine, has endless joys and pride.

For the clothing industry, Chen Jing has always said he loves, "horses rely on saddle clothing, people rely on clothes."

After graduating from college, Chen Jing began to contact garment enterprises. "This is our family business. It began operation in the 80s of last century. It is also a famous brand in the Chinese sweater export industry."

But Chen Jing said frankly, "I don't like dealing with numbers, but I'm particularly interested in sales."

As a processing enterprise, "every batch of foreign trade orders, there are always some tail goods."

Chen Jing said, "some of them are designed to make up for the loss of production. Some of them are caused by statistical differences, which lead to more quantities, dozens of pieces, and hundreds of items. There are often such stocks in warehouses."

At the beginning of 2006, Chen Jing volunteered to see the stacks of stacks. "Let me sell these stocks."

If it is sold, it can also revitalize the funds.

Everyone at home supports Chen Jing, "you can have a try."

Unexpectedly, this test actually revitalize all the foreign trade stocks of the family business. "The most year, I sold 3 million yuan of tail cargo."

Of course, for the lively and cheerful Chen Jing, "the most important thing is not how much money we earn, but the potential to recognize this market, and also to meet many like-minded friends."

Because family business used to only do processing trade, "it is specially for others to do processing and OEM."

In Chen Jing's view, "it is entirely for others to do the wedding dress, even if the quality is better, the credibility is higher, and there is no brand."

Although family businesses have collaborated with top international designers, with the pformation of export trade, orders in recent years have declined sharply.

However, what Chen Jingyi can't think of is that the tail cargo has brought us quite a lot of good news. "Friends from Chongqing, Wuhan, Shanghai and other places often ask us for goods."

This allows Chen Jing to fully recognize the potential of the domestic market, "the factory shipped 300 thousand pieces per month, but the influence is not as good as these dozens of tail cargo."

Chen Jing only won the good reputation of "good quality, fair price and high prestige" in selling only the goods in the circle of friends, which delighted her.

"Of course, the quality and style of sweaters in Europe and America are mainly fashionable."

Three beauty partners aim at private custom fashion market.

In the process of underwriting the tail cargo, Chen Jing recognized a large number of clothing industry bosses, designers and marketing experts.

Among them, Liu Jingjing and Lin Yulian are their partners.

Chen Jing said frankly, "the three of us are all post-80s. Although they have their strong points, they are very harmonious.

Although the understanding is about a year or so, but when it comes to a private business with a partnership, three people can say that it is the same.

In Chen Jing's eyes, Liu Jingjing is a work maniac, "busy, more powerful than men."

After graduating from college, she started her own business, and now the factory has 300 thousand fashion exports every month.

And Lin Yulian is a fur expert, "not only in Guangzhou fur market has its own stalls, fur leather material and design, can be very proficient."

In this way, in the daily work and life, these three beautiful women gradually become familiar with each other.

One is familiar with the factory and the other is familiar with the design.

In Chen Jing's view, "we have similar obsession with clothes."

So when someone put forward a private custom clothing brand store, "three people agreed with each other, and put their whole heart into it."

A set of finished Western-style clothes, no matter how standard, good quality, and big brand, is not satisfactory because of the fact that it is not made in volume.

"High-end business people must have a decent set of clothes to go out."

Chen Jing said to himself, in fact, everyone is willing to own a set of taste clothes, "in the store, you may also find high-end, atmospheric brand clothing."

Chen Jing takes himself as an example, but he can really wear a comfortable feeling. "I still prefer clothes made of private custom, which are made entirely in accordance with personal image, temperament and body shape. The effect is totally different."

In Chen Jing's life circle, "these urban white-collar workers, the city is new and expensive, and people who care about taste and personality are more and more. These people have money, leisure and economic ability. The price of clothes purchased at ordinary times is between 2000 yuan and -1 million, or even 100 thousand or 50000 yuan, or they can afford it."

Therefore, aiming at this part of the crowd, launched its own brand of private custom, "there should be a big market."

Chen Jing said frankly, "we only started business for half a month, at least 100 booking customers, especially those living in Dongguan and Europe and the United States, especially like our private custom, that the tailored clothing is worth respecting."

Speaking of this, Chen Jing laughed. "It's really not a problem to wear a decent and comfortable dress, money."

You can also customize Fan Bingbing and Zhao Wei fashion designers.

Of course, Chen Jing, Liu Jingjing and Lin Yulian can start a partnership with private entrepreneurs, and the most important thing is that the designer team of their family business has a famous designer who works with Fan Bingbing and Zhao Wei.

Chen Jing said with a smile, "if anyone enters the imperial concubine and passes through the volume, all the data will enter the computer library of the factory, and then try it on. Finally, there must be a comfortable and decent garment."

For each person's face, body, occupation, and even for customers to shoot the head side of the side photos, for the factory to make clothes reference.

In addition, customized clothing, from fabric to style, embodies customized details.

Among them, in high-end fabrics, they specially selected Italy, Australia and other precious wool as raw materials, containing ultra-fine wool camel hair, its softness and elasticity far more than cashmere.

At present, the main business of private custom is mostly women's fashion, men's and women's suits, shirts and dresses. Of course, there are also personalized clothes such as skirts.

"A customized suit from the material to the final completion, through hundreds of processes, hand sewing tens of thousands of stitches."

Chen Jing said frankly that the dress made is unique. It usually takes 20 days.

As long as the guest customize the clothes once, his information will be saved.

The next time the customer does not reach the store, the relevant data in the newspaper can be customized by one phone.

After half a month's exploration, Chen Jing's three party team has now received nearly 100 orders.

Chen Jing believes that customers are willing to customize their clothing, mainly because their taste and economic ability have been greatly improved.

Most of these people used to be international clothing brands. Now, with the increasing recognition of customized clothing brands, they gradually become fans of custom clothes.

Of course, the most important thing is the designer of private custom clothes. "This is our strong point. Our designer team has nearly 100 people. The first tier stars in China, such as Fan Bingbing, Zhao Wei and so on, are mostly from the designers."

Chen Jing said with a smile, "the clothes in the shop are all single products, and they will not be mass produced. They are original designs and are truly unique.